ThePlaceToBe
Head of Performance Creative Strategy
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Head of Performance Creative Strategy
£80,000 - £100,000 DOE + bonus Hybrid or Remote
ThePlaceToBe are proud to be partnering with a fast-growing DTC ecommerce agency as they look to appoint their first Head of Creative Strategy.
This is a brilliant opportunity to build and lead a creative strategy function from the ground up, working with a portfolio of DTC brands and creating the frameworks, processes and creative standards that will help drive predictable, repeatable performance.
There’s also a huge focus on AI, using it to improve research, scripting, workflows and creative production, making the team faster and more scalable.
About the Role
As Head of Creative Strategy, you’ll report directly to the CEO and work alongside the Head of Performance, owning the creative strategy function across the agency.
You’ll lead the Creative Strategists, build the systems behind the strategy and make sure strong creative thinking is consistent across every client.
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What You’ll Be Doing Day to Day
- Building and leading the Creative Strategy department, including mentoring, training, 1:1s and brainstorms
- Creating research methodologies, frameworks and SOPs that make winning creative more repeatable
- Using customer, product and performance data to develop angles, hooks, concepts and scripts across Meta and TikTok
- Deciding which concepts and creative routes should go into production, using performance insight to guide the strategy
- Building AI-powered workflows to improve the speed and quality of research, scripting and creative production
- Working closely with the Performance team and clients, challenging thinking and staying hands-on across key accounts
About You
This role would suit someone from a creative background or performance, social or digital agency who has progressed into a senior creative strategy leadership position.
You’ll be commercially minded and understand that great creative isn't just about looking good, it needs to perform in the ad account. You’ll know how to turn insight into ideas, ideas into systems and systems into repeatable results.
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What We're Looking For
- Proven experience leading creative strategy for DTC/ecommerce brands, ideally within an agency
- Strong performance creative knowledge across Meta, TikTok and paid social
- Experience leading, developing or mentoring a creative strategy team
- Strong understanding of creative testing, hooks, angles, UGC, static, motion and video
- Experience building frameworks, SOPs and scalable creative processes
- Genuine interest in AI and using technology to improve creative strategy and production
This is the first Head of Creative Strategy hire, so there’s huge scope to shape the department, influence the wider agency and play a major role in its growth.
Sound like you? Or interested in having a chat about your next career move? Get in touch 💌
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