AllSaints
Head of Performance Marketing (12 month FTC)
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THE ALLSAINTS TEAM
At AllSaints we are in the business of feelings - making our customers feel cool and confident. If, like us, you believe in the power of a great outfit, we'd love to talk to you.
We're a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.
We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.
THE ROLE
We are looking for an experienced Head of Performance Marketing to lead the Performance Marketing team in driving the growth of our paid channels (PPC, Paid Social & Display) and overseeing all elements of the AllSaints affiliate program from strategy through to implementation. This role is a 12 month fixed-term contract.
As Head of Performance Marketing you will be reporting into the Global Digital Director and responsible for strategising, delivering and managing multi million £ paid channel campaigns across UK, US, Europe and CA. You will work closely with the entire digital studio, and often the wider business, across a range of projects and campaigns, ensuring the output is both strategically relevant; financially viable and delivered on time.
WHAT WILL I BE DOING?
- Oversee the planning and execution of a multi-channel paid media and social strategy
- Forecasting and management of a multi-million-pound marketing budget
- Management and development of the performance and paid social team and agencies/partners
- Working closely with trade, CRM, organic, brand marketing, content, design, customer experience and dev teams, ensuring all activity is commercially focused and in line with the business trading plan.
- Influencing senior managers and directors
- Testing and optimising new channels for growth
- Increasing conversion rates across paid channels
- Oversee the management of all elements of the AllSaints affiliate program including direct relationships with AllSaints affiliate network and media agency
- Defining strategy aligning with your personal, departmental and the wider business KPIs
- Responsible for channels achieving targets, overseeing an agency to achieve results and adhere to best practises to maximise traffic in line with our ROI targets
- Managing and developing the Paid Media Manager and the Affiliate Manager
- Working closely and building solid working relationships with agency account directors, managers and executives as well as Google and Facebook representatives
- Weekly, monthly and period reporting using GA data presenting to the Global Digital Director, digital teams and other senior management
- Being on top of all internal communications and searching for any content opportunities that can be promoted
- Forward planning campaigns and asset briefing to ensure all campaigns are approved and ready to go live on time
- Working with a feed management agency to optimise and improve the product feed which runs across all paid channels
- Planning and leading A/B test of ad copy and ad creative across all paid channels
- Coordinating Ad Hoc growth projects internally and with external agencies
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WHAT SKILLS DO I NEED?
- An entrepreneurial mindset where the day to day elements of your role are a foundation from which you go on to dream big and deliver, often contributing outside of your specialty
- Commercially astute and able to manage budgetary requirements necessary to form a positive ROI for the business
- Creative and strategic thinker who is resilient and able to adapt to fast paced environment
- Strong communicator with excellent interpersonal skills as relationships in and out of the business are key to the role
- Excellent analytical and quantitative skills which you are able to use to inform the communications strategy as well as your own decision making and planning
- Hyper organised and able to deliver campaigns within agreed timeframes
- Immaculate attention to detail
- Previous experience in commercially focused environments
- Strong presentation and influencing skills
- Adaptable to a fast moving environment and good problem solving skills
- Proven experienced with Adwords, Search Ads 360, GA360 & Social media platforms
- Decision-making ability and a sense of responsibility
- High standards of numeracy and literacy
- Ability to work under pressure
- Strong use of initiative and proactivity coupled with a curious mindset
- Strong analytics and Excel skills
- Experience using Data studio, Funnel and Tableau preferable
- Previous digital marketing experience, ideally with a retailer, with strong relevant experience within paid media management and affiliate marketing
ABOUT THE LOCATION
Based in our East London Studios in vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. Studio Location.
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Approximately a 10 minute walk from Liverpool Street Station and a 5 minute walk from Shoreditch High Street.
WHAT WE STAND FOR
- The Customer is the Boss We work as one proud team to get the best for our customers
- One Team We are joined up and encourage others to share their ideas
- We Do What We Say We Will We know our goals, and we work with clear outcomes in mind
- We Are Responsible We are self aware, understand the impact we have on others and are positive about the future
BENEFITS
- A generous wardrobe allowance so that you can wear our beautiful clothes to work each day
- We are a disability committed certified employer
- Employee discount for you to spend with family and friends
- 25 days holiday increasing to 28 days after 2 years continuous service
- Bank holidays, birthdays and volunteering days off
- Access to dental cash plan & free virtual GP appointments through Aviva
- UNUM employee assistance helpline
- Life assurance cover
- Access to discounted gym membership and corporate discounts
- Hybrid working in our historic East London studios, working hours are 9-5.30pm
- Free, confidential, wellbeing and lifestyle support with Retail Trust
- Enhanced family leave benefits (neonatal, fertility, maternity, paternity, adaption, menopause)
- Health days for you to use either for physical or mental wellness
- Dedicated mental health support from our mental health first aiders
- Eye care vouchers, season ticket loans and much more!
#WeAreAllSaints
Our aim is to develop truly diverse teams and create an environment where everyone feels respected, valued and able to give of their best whilst contributing to the success of our brand.
We recognise the importance and strength of diversity and commit to providing equal opportunities to everyone in our employment and recruitment processes. We safeguard against any form of discrimination irrespective of gender, gender reassignment, marital status, race, ethnic origin, nationality, disability, sexual orientation, religion, gender identity, gender expression, transgender status or age.
Even if you feel you don’t tick all the boxes, we’d still very much like to hear from you. We want you to know that finding people who have a passion for our brand and are open to learning is incredibly important to us.
If you need any support or adjustments during your application, please get in touch with us and we are happy to help.
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