Harnham
Head of Performance Marketing
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HEAD OF PERFORMANCE MARKETING
£90,000-£100,000 + 20% BONUS
SURREY OR LONDON (HYBRID - 1 DAY PER WEEK)
This is an exciting opportunity to join a premium, science-led health and wellness business as its Head of Performance Marketing. With the majority of its revenue generated through DTC and an established subscription model, the business is now investing in the next phase of its growth and strengthening its senior performance marketing capability.
THE COMPANY
The successful Head of Performance Marketing will join an established consumer health and wellness business with a differentiated product, strong brand recognition, and an expanding customer base. Having recently entered a new phase of investment and growth, the business is focused on scaling its DTC proposition while continuing to improve the experience it provides throughout the customer journey.
Performance Marketing sits within a broader Growth function encompassing CRM, Influencer Marketing, Affiliates, Product, and Amazon. The company already invests across Meta, Google, TikTok, and Pinterest, supported by a combination of internal specialists and external agencies.
The business now requires an experienced performance marketing leader who can establish a clear strategy, connect activity across the wider customer journey, and ensure marketing investment delivers sustainable commercial growth.
THE ROLE
Reporting directly to the Director of Growth, you will lead an existing Performance Marketing team consisting of a Performance Marketing Manager and Senior Performance Marketing Executive.
You will take ownership of the overall performance strategy, assessing the existing channel mix, agency relationships, and internal capabilities. You will advise senior leadership on where the business should invest, how performance should be measured, and how the function should develop over time.
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This is broader than a channel optimization role. The successful candidate will understand how paid media connects with creative, conversion, CRM, retention, and customer lifetime value.
More specifically, you can expect to be involved in the following:
- Developing and delivering the overall performance marketing strategy
- Leading and developing an existing team of two
- Managing activity across Meta, Google, TikTok, Pinterest, and emerging channels
- Assessing the current agency model and determining which capabilities should be developed internally
- Owning performance marketing budgets, forecasting, and commercial targets
- Improving customer acquisition efficiency across the complete journey
- Establishing robust measurement frameworks across CAC, LTV, payback, and incrementality
- Moving performance assessment beyond platform-reported ROAS
- Working closely with CRM, Creative, Brand, Product, and Ecommerce teams
- Developing a structured creative testing and optimization strategy
- Advising the Director of Growth and senior leadership on investment priorities
- Identifying future capability and hiring requirements
- Supporting potential expansion into European markets over time
YOUR SKILLS AND EXPERIENCE
The successful Head of Performance Marketing will have the following skills and experience:
- Strong performance marketing experience within a DTC or subscription-led business
- Previous experience leading a team or function
- Deep knowledge of paid social and paid search, particularly Meta and Google
- A strong commercial understanding of CAC, LTV, payback, retention, and subscription economics
- Experience managing significant performance marketing budgets
- The ability to assess performance beyond individual platform metrics
- Experience connecting paid acquisition with the wider customer journey
- Strong agency management skills and experience assessing in-house versus outsourced capabilities
- Experience working closely with Creative teams to improve paid social performance
- Excellent analytical, strategic, and stakeholder management skills
- The confidence to advise and challenge senior leadership
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Experience within health and wellness, food and drink, or premium consumer products would be advantageous but is not essential.
The business is open to either an established Head of Performance Marketing or an experienced Senior Performance Marketing Manager who is ready to step into their first Head of role.
THE BENEFITS
The successful Head of Performance Marketing will receive a salary of £90,000-£100,000, alongside a 20% annual bonus based equally on company and individual performance.
This is an outstanding opportunity to take ownership of performance marketing within an ambitious consumer business, lead an established team, and play a central role in defining its future growth strategy.
HOW TO APPLY:
Please register your interest by sending your CV to Dylan Butcher via the Apply link on this page.
Desired Skills and Experience
Top skills
- Performance Marketing
- Digital Marketing
- Customer Acquisition
- Paid Social
- Paid Search
- Meta Ads
- Google Ads
- Direct-to-Consumer (DTC)
- Customer Lifetime Value
- Marketing Strategy
Additional relevant skills
- Subscription Marketing
- Growth Marketing
- Marketing Analytics
- Return on Advertising Spend
- Conversion Rate Optimisation
- Agency Management
- Ecommerce
- Team Leadership
- Customer Retention
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