Balance Digital
Head of Performance Marketing
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Balance Digital is a sports commerce and digital transformation agency. We work with professional clubs, leagues, and rights holders across football, golf, cricket, and rugby, helping them sell more, understand their fans better, and modernize the commercial infrastructure behind both.
We are hiring a Head of Performance Marketing to own paid media and digital marketing across our client portfolio and build the performance function around it.
You will be the senior performance voice in the business, across client work and new business pitches, and the person who sets the standard for how performance is delivered. This is a role for someone who still enjoys being hands on in the accounts, and who wants their DNA in how a performance department gets built.
It is an entrepreneurial role in an industry most people would love to work in, with the access to games and events that comes with working alongside clubs and rights holders.
What Will You Be Doing?
- Own Paid Performance. Full ownership of Google, Meta, and programmatic across every client account, from strategy through build, optimisation, and measurement.
- Lead Client Relationships. Run the performance conversation with Marketing Directors, CMOs, and digital leads at clubs. You lead on your accounts, with support from CCO when required.
- Build the Team. Define what the performance team looks like, then hire and develop it.
- Win Work. Join pitches as the performance expert in the room and help convert them.
- Shape Commercials. Input on scoping, retainer design, and where an account should grow. Your read on what is deliverable and profitable.
- Set the Standard. Build the playbook from scratch. Measurement frameworks, naming conventions, reporting cadence, QA, client onboarding. The version that still works when there are six of you.
- Connect the Channels. SEO, CRM, and ecommerce trading sit alongside paid in most engagements. You will be accountable for how all channels join up and for the quality of delivery.
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What Makes Performance at Balance Different?
We work with clubs and rights holders across the Premier League, LaLiga, Serie A, and the EFL, alongside organisations in golf, cricket, and rugby. You work with them directly, access at that level is rare outside of going in-house at a single club, and here you get it across a portfolio.
Work runs across paid, organic, CRM, and ecommerce, so there is exposure to how all channels work together rather than just one. Most clubs have good fan data and do very little with it. Retention and segmentation is where the opportunity for many is.
How Does the Team Work?
We are remote first, so you work where you work best, with the team together in London regularly for client sessions, pitches, and planning. Some overlap into US client hours comes with the portfolio.
Initially you build this function, you will need to be comfortable building before you are managing. Once the discipline is proven you will hire your own structure around it. This is an entrepreneurial role and suits someone who would rather build than inherit.
What Does It Take to Succeed Here?
- Strong agency experience, ideally within retail or sport, managing multiple client accounts with competing priorities and deadlines.
- Current, hands-on expertise across Google and Meta, with the ability to build and optimise campaigns personally.
- Commercial ownership of client accounts, including scoping, resourcing, and P&L management.
- Deep experience in media planning and campaign delivery.
- The confidence to lead senior client conversations independently and articulate recommendations if challenged.
- Strong analytical capability, including attribution, incrementality, and the ability to demonstrate what each channel is genuinely contributing.
- Comfort operating without established process, and the initiative to define it.
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What We Would Like, But Do Not Require
- Experience with ecommerce, subscription, or membership businesses, and across US and European markets.
- A working understanding of SEO and CRM, enough to set strategy, direct specialists, and challenge the work.
- Familiarity with Shopify, GA4, Funnel, and CRM platforms such as Klaviyo, Bloomreach, or Salesforce Marketing Cloud.
- Sport is a bonus, however, we would rather hire an excellent agency operator and teach them the sector.
What Is the Interview Process?
- Introductory Call (20 minutes) A conversation with our Co-Founder and CCO covering your experience, what you are looking for, and whether the role is a fit on both sides.
- Working Session (60 minutes) We send you a scenario a week in advance and discuss your approach to it.
- Final Conversation (30 minutes) A discussion with the founding team on your first ninety days and how you would build the function.
Package and Benefits
- £70,000 to £80,000 base salary, depending on experience
- Performance bonus of up to 50% of base, linked to client retention, account growth, and company performance
- 25 days holiday plus bank holidays
- Day off if your team wins the league
- Remote first working, with the team together in London regularly
- Access to sport through our clients and partners
- Small team, real ownership, and a direct line to the founders
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