Head of Performance Marketing

Location: UK — 4 days per week in office
Reports to: Managing Director

MagnetIX is proud to be partnering with an independent, globally recognised luxury beauty brand as they enter an exciting phase of continued global growth and US expansion.

With a distinctive point of view, exceptional products and a highly engaged global customer base, the brand is investing in the next stage of its growth — and is looking for an ambitious Head of Performance Marketing to build its global paid marketing capability from the ground up.

This is a genuinely pivotal role. As the brand’s first in-house paid marketing specialist, you’ll own the performance strategy across markets and channels, while creating the content engine, testing culture, data and infrastructure needed to build a best-in-class function.

You’ll be commercially and analytically minded, but equally passionate about creative. You understand that the best performance marketing sits at the intersection of great creative, great data and a deep understanding of the customer.

What you’ll do

• Own the global performance marketing strategy and budget across Meta, Google, YouTube, Reddit, affiliates and emerging channels.
• Define the role of each channel and how the brand wins within each environment.
• Own business-level performance KPIs including CAC, payback and revenue contribution, ensuring paid marketing ladders directly into the wider growth plan.
• Build the creative operating model for performance, creating a consistent content engine that feeds paid platforms.
• Define the requirements, briefing process and rhythm for performance content generation, working closely with the Production team to efficiently capture and repurpose content.
• Establish a rigorous approach to testing, scaling and replicating high-performing creative across channels and markets.
• Build the data, reporting and feedback loops required to continuously learn and optimise.
• Own relationships with external paid media agencies, setting clear targets, maintaining a high bar and ensuring the business benefits from the latest industry thinking and best practice.
• Work closely with Design to ensure paid creative delivers both conversion and long-term brand value.
• Define the role of UGC, affiliates and influencer partnerships within the wider performance strategy, working closely with PR and other external partners.
• Ensure paid activity is fully integrated with the wider marketing calendar, brand launches and ecommerce activations.
• Explore how AI can improve processes and efficiency while keeping human creativity and judgement at the heart of the work.
• Bring paid marketing into wider leadership conversations around LTV, retention, customer economics and sustainable growth.
• Define the future structure of the performance marketing function and build the team as the business scales.