Recruitment Solutions (NW) Ltd
Head of Performance Marketing
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Head of Performance Marketing
This is a senior commercial leadership role with responsibility for driving profitable customer acquisition, digital growth, and marketing effectiveness across a broad range of paid and organic channels.
You’ll take ownership of the overall performance marketing strategy, media planning, channel investment, and optimisation, with a strong focus on ROI, profitability, forecasting, and new customer growth.
Working closely with analytics, brand, CRM, eCommerce, and commercial teams, you’ll develop sophisticated, data-led strategies that engage the right customers and demonstrate the impact of marketing across both online and physical retail channels.
Head of Performance Marketing - Responsibilities
- Own the end-to-end performance marketing strategy across paid search, paid social, affiliates, programmatic, display, YouTube, and SEO.
- Lead channel mix and media investment decisions, ensuring budgets are deployed effectively and commercially.
- Deliver ambitious customer acquisition, revenue, and profitability targets against clearly defined ROI, ROAS, and CPA measures.
- Own forecasting across traffic, media spend, revenue, customer acquisition, and contribution margin.
- Continuously optimise campaigns, targeting, and media buying through testing, data analysis, econometrics, and modeling.
- Develop upper-funnel strategies across awareness and consideration to support long-term customer growth.
- Build a detailed understanding of customer behaviour, segmentation, value, and lifetime potential to inform targeting and creative strategy.
- Partner with analytics and data science teams to improve attribution, performance measurement, and understanding of marketing's impact.
- Develop approaches to measure the impact of digital marketing on offline retail performance and footfall.
- Work collaboratively with Brand, CRM, eCommerce, and Merchandising teams to deliver joined-up campaigns.
- Identify new channels, technologies, and opportunities through a continuous test-and-learn approach.
- Lead and manage external media, SEO, and affiliate agencies, ensuring strong commercial performance and accountability.
- Negotiate agency contracts and establish clear performance measures and KPIs.
- Lead, coach, and develop an in-house team of digital marketing specialists.
- Keep ahead of changes across digital platforms, customer behaviour, competitor activity, and the wider media landscape.
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Head of Performance Marketing - About You
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- Significant experience leading a commercially focused performance marketing function, ideally within retail, consumer, beauty, or another high-volume omnichannel environment.
- Experience managing substantial media budgets, ideally £10m+.
- A strong understanding of customer acquisition, ROAS, ROI, CAC, contribution margin, and wider commercial performance metrics.
- Extensive experience across paid search, paid social, programmatic, YouTube, affiliates, and SEO.
- Strong knowledge of platforms such as Google Ads, Meta, and TikTok, alongside programmatic DSPs.
- Experience with attribution modelling, GA4, Looker Studio, and data-led performance analysis.
- A strong understanding of media mix modelling and digital customer behaviour.
- Experience developing upper-funnel strategies and understanding the relationship between brand investment and customer acquisition.
- Experience measuring the impact of digital activity on physical retail performance or footfall would be highly advantageous.
- Strong forecasting, budgeting, and commercial planning skills.
- Proven experience managing agencies and negotiating commercial relationships.
- Strong leadership capability, with experience building and developing high-performing marketing teams.
- A highly analytical, commercially minded, and results-focused approach, with a genuine appetite for experimentation and continuous improvement.
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