FinregE
Head of Performance Marketing
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The Role
We are looking for a commercially driven Head of Performance Marketing to own and scale our demand generation and paid acquisition strategy. This is a senior, hands-on leadership role for someone who can operate both strategically and execute, building scalable pipeline from multiple digital channels while working closely with Sales, Product, and Content to drive measurable revenue impact.
You will be the owner of performance marketing at FinregE: accountable for pipeline contribution, cost per qualified lead, channel efficiency, and marketing-attributed revenue. You will build and mature our performance marketing function, bringing rigour, experimentation, and data discipline to a fast-growing B2B SaaS environment.
Key Responsibilities
Demand Generation and Pipeline Ownership
- Own the performance marketing strategy across paid search, paid social, display, retargeting, and programmatic channels, with a clear focus on enterprise B2B pipeline generation
- Set, manage, and optimise media budgets to maximise pipeline contribution and marketing-sourced revenue
- Define and report on performance KPIs including CPL, CPA, MQL-to-SQL conversion, CAC, and marketing-attributed pipeline
- Partner with Sales to align on ICP targeting, lead quality standards, and pipeline velocity
Channel Strategy and Execution
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- Lead paid media strategy across LinkedIn, Google Ads, and other relevant B2B channels
- Develop account-based marketing (ABM) programmes targeting named financial services accounts in partnership with Sales
- Oversee SEO strategy and work with Content to ensure organic search complements paid performance
- Manage and optimise the full funnel from ad impression through to conversion, including landing page performance, nurture sequencing, and CRM handoff
Analytics, Reporting, and Optimisation
- Build a rigorous measurement framework with clear attribution modelling for all paid and owned channels
- Lead A/B testing across creatives, copy, landing pages, and audience segments to drive continuous improvement
- Maintain dashboards and provide regular reporting to senior stakeholders on marketing performance against targets
- Ensure clean data hygiene across marketing tools and CRM (HubSpot or equivalent)
Team and Stakeholder Leadership
- Build and manage and develop a small in-house performance marketing team.
- Work closely with the broader Marketing team on content strategy, brand positioning, and campaign alignment
- Collaborate with Product Marketing to ensure messaging and positioning land effectively across paid channels
- Act as the performance marketing subject matter expert internally, educating the business on what good looks like
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About You
Essential
- Proven track record in B2B performance marketing, ideally within SaaS, FinTech, or RegTech
- Deep hands-on expertise across LinkedIn Ads, Google Ads (Search and Display), and marketing automation platforms
- Strong analytical capability: comfortable with attribution modelling, funnel analysis, and building performance dashboards (Looker, HubSpot, Google Analytics, or similar)
- Experience managing and optimising six-figure paid media budgets with demonstrable ROI
- Solid understanding of the enterprise SaaS sales cycle and how marketing integrates with complex, multi-stakeholder buying journeys
- Experience building or scaling ABM programmes targeting named accounts
- Excellent communication skills: able to present performance data and strategic recommendations clearly to senior leadership
Desirable
- Experience marketing to financial services, compliance, risk, or legal buyers
- Familiarity with the regulatory technology landscape or adjacent compliance tooling
- Experience with intent data platforms (e.g. Bombora, 6sense) and enrichment tools (e.g. Clearbit, Apollo)
- Previous experience as a first or early marketing hire, comfortable building processes from scratch
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