Blu Digital
Head of Performance - Up to £90,000 - Premium
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Head of Performance Marketing & Digital Experience
We are looking for a commercially minded Head of Performance Marketing & Digital Experience to lead customer acquisition and digital growth for a fast-growing consumer business. Reporting to the Marketing Director, you will own performance marketing strategy, budget and channel performance across paid search, paid social, SEO and emerging digital channels. You will also take ownership of the website and digital customer journey, driving conversion optimisation, content updates, testing and continuous improvements to the online experience.
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The role combines strategic leadership with hands-on execution, requiring someone comfortable working directly in platforms and CMS systems as well as managing agencies and cross-functional projects. You will build robust forecasting, reporting and measurement frameworks, connecting marketing investment to acquisition, revenue and growth targets. Working closely with CRM, Brand, Product, Tech and Finance, you will ensure the customer journey is joined up, measurable and commercially effective.
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The successful candidate will bring significant performance marketing experience within a consumer, subscription, membership or multi-site environment, with strong expertise across paid media, SEO, CRO and analytics. You will be confident managing substantial budgets, interpreting complex data and turning performance insights into clear commercial decisions. This is an opportunity to play a pivotal role in scaling a high-growth business and building a best-in-class performance and digital function.
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