Reformed
Head of Physical & Experiential (UK)
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Head of Experiential & Retail — Reformed
London · Full-time · In person
Company Description
Reformed is dedicated to elevating health through excellence in foundational nutrition. The organization focuses on evidence-based nutritional products and services designed to support long-term wellbeing. Reformed aims to make high-quality nutrition solutions accessible and understandable, empowering individuals to make informed health choices. Team members collaborate across disciplines to improve customer outcomes and contribute to a culture of continuous improvement in nutritional health.
What you'll own
Experiential
- The annual calendar and its P&L: you set the budget, you defend it, you hit it.
- Sourcing locations, taking installations from concept to build, running activations on the ground, and measuring them honestly — footfall, sampling conversion, subscriber acquisition, CAC against paid. Then killing what doesn't work.
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Brand partnerships
- Landing partners whose customers should already be ours: studios, hotels, fashion, hospitality, wellness.
- Negotiating the terms, then running the relationship properly so they want a second collaboration, not just a first.
B2B and out-of-home
- Building the cafe and hospitality channel from the ground up.
- Pricing and margin structure, wholesale terms, serve standards, merchandising, replenishment.
- Building the account base and the pipeline behind it, then hiring against it.
You'll need
- 3–5+ years across experiential, retail operations, hospitality or brand partnerships — ideally more than one of them
- Proven ownership of a real budget, with real consequences for missing it. You can build a project P&L and explain every line of it
- Direct experience delivering physical builds, including the unglamorous parts: contractors, licensing, insurance, snagging
- Commercial negotiation experience — partnership terms, wholesale contracts or leases
- Genuine taste. You can tell the difference between a space that feels expensive and one that cost a lot, and you know which one we want
- A London network across property, hospitality or brand-side partnerships
- Comfort with ambiguity and no team. You'll be carrying boxes for the first year
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Practicalities
London-based, in person for most of the week — this role doesn't work remotely. Expect evenings and weekends around activations.
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