City Football Group Limited
Head of Premium Hospitality Sales
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Based in Manchester, this permanent full-time role leads new premium sales growth across football matchdays, concerts and major stadium events at the Etihad Stadium. You will shape the acquisition strategy for premium hospitality, build relationships and lead a sales team that turns demand into meaningful commercial growth.
Who We Are
Founded in 2013, City Football Group is the world’s leading private owner and operator of football clubs, with teams across the globe connected by a shared belief in doing things differently. Alongside our clubs, we invest in football-related businesses and build partnerships that help the game, and the communities around it, thrive. Everything we do is guided by our purpose: empowering better lives through football. Rooted in more than a century of “City” football, we are proud of the role our clubs play locally and globally, creating positive impact on and off the pitch.
Within our Matchday and Major Stadium Events department, we create premium experiences across football, concerts and major events at the Etihad Stadium. Our commercial teams work together to connect clients with memorable experiences while delivering sustainable growth for the Group.
The Role
As Head of Premium Hospitality Sales, you will own the new business strategy and sales performance for our premium hospitality portfolio. You will be responsible for growing revenue from premium inventory across matchdays and major events, using a clear view of pipeline, conversion and demand to maximise opportunity and support the commercial goals of the stadium.
You will translate the wider growth strategy into a practical 12-month sales plan, balancing inbound and outbound activity and adapting priorities as inventory, customer demand and performance trends evolve. You will lead senior sales conversations, pitches and negotiations, developing tailored propositions for high-value and bespoke opportunities across boxes, lounges, VIP and experiential hospitality.
Alongside your own commercial contribution, you will lead, coach and develop a high-performing premium new-business sales team. You will embed clear targets, consistent sales processes, effective CRM and pipeline management, accurate forecasting and a disciplined approach to prospecting and conversion. Working closely with Marketing, Partnerships, Operations and the wider hospitality team, you will help ensure a seamless journey from initial engagement through to delivery and long-term client growth.
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An exciting opportunity to join City and lead the growth of premium hospitality sales across football matchdays, concerts and major stadium events, helping create exceptional experiences for our Fans and clients.
What You’ll Bring
- Experience in premium hospitality business-to-business or business-to-consumer sales.
- Experience leading, supporting and developing a sales team through clear goals and consistent ways of working.
- A disciplined sales operating rhythm, including weekly pipeline reviews, deal coaching, prospecting sessions and individual performance conversations.
- Proven ability for balancing new-business acquisition with renewal, retention, upgrades and account growth.
- Excellent negotiation, influencing and closing skills, with confidence in senior-level sales conversations.
- Commercial judgement and the ability to manage targets, forecasting and reporting, supported by consistent CRM usage and clearly defined sales stages.
- A passion for innovation with the ability to collaborate across commercial, marketing and event teams.
Why Choose Us
Working at City Football Group means being supported to do your best, with the flexibility and encouragement to look after your wellbeing. We are committed to helping our people learn, grow and thrive in a culture built on collaboration, openness and hard work.
As part of our team, you will receive 26 days’ annual leave plus a day off for your birthday, private healthcare and dental cover, and an annual discretionary bonus. You will also have access to a Health Cash Plan, Employee Assistance Programme with 24/7 GP support, and a company pension and life assurance.
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Manchester-based employees also benefit from free on-site parking, complimentary breakfast and lunch, and access to a range of sports and leisure clubs.
You can enjoy a range of additional benefits, including cycle to work, Give As You Earn, discounted match tickets, savings in the City Store, a free City+ subscription, stadium tour discounts, and wider retail and lifestyle offers.
How to Apply
If this role sounds like it is for you, we would love to hear from you. To apply, please submit your application via our careers site by 2 October 2026. We encourage you to apply as soon as you can.
We work with a select group of agency partners and do not accept unsolicited applications. Any CVs submitted without prior agreement will be treated as a direct application.
Equal Opportunities
City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.
We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview. If you require reasonable adjustments or any support throughout the process, please contact hiring@cityfootball.com and we will be happy to help.
All CFG recruitment communications originate from @cityfootball.com email addresses. If you receive communications from Gmail, Outlook.com or other personal email services claiming to represent CFG, please verify with the hiring team.
Employment is subject to the provision of proof of eligibility to work in the UK.
Due to our safeguarding promise, all UK-based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.
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