OnTrack
Head of Product Commercialisation
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Head of Product Commercialisation
Turning ideas, expertise and client solutions into compelling, scalable products that drive sustainable growth.
The Opportunity
Own the journey from market insight and proposition development through to product launch, adoption and commercial performance.
About the Role
At OnTrack, we create solutions that drive performance, capability and business growth. The Head of Product Commercialisation is responsible for identifying, developing, positioning and scaling products that create value for clients and generate sustainable revenue for the business.
Sitting at the intersection of innovation, commercial strategy and marketing, this role transforms ideas, intellectual property, tools, methodologies and client solutions into propositions that are distinctive, commercially attractive, scalable and easy to buy, to enhance our facilitation experiences and also be purchased for client independent use.
Role purpose
Lead the full product commercialisation journey: identify opportunities, shape the proposition, create the route to market, scale delivery and drive measurable commercial success.
Key Responsibilities
Product Commercialisation & Proposition Development
- Transform products, intellectual property, tools, methodologies and delivery assets into compelling commercial propositions.
- Create clear value propositions, messaging and positioning that communicate client benefits, business impact and return on investment.
- Turn complex concepts and expertise into language that is engaging, commercially attractive and easy for clients to understand and buy.
- Develop proposition frameworks, pricing models and go-to-market strategies that support revenue growth.
- Partner with subject matter experts to convert knowledge and successful client solutions into repeatable commercial offerings.
- Identify opportunities to package bespoke client engagements into scalable products and lead internal project teams to develop and build these solutions based upon expertise in desired tool build.
- Build and lead a team of external team members in a commercial manner to build technical
Market Intelligence & Innovation
- Lead market intelligence activity to identify emerging trends, client challenges, competitor activity and future growth, through identifying gaps in creating engaging experiences in our current and future world.
- Gather insight from clients, prospects and the wider market to inform product development and commercial decisions.
- Partner with the Creative Team to identify portfolio and market gaps, creating unique and differentiated products, tools and solutions.
- Challenge existing thinking and explore innovative ways to increase client value and market.
- Evaluate the commercial performance and relevance of existing products, recommending improvements where required.
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Scalable Products & Self-Service Solutions
- Identify tools, frameworks and resources used once or twice in client delivery that have the potential to become scalable commercial products.
- Convert successful one-off or bespoke solutions into repeatable, market-ready products.
- Lead the development of self-service and digital-first products that extend reach, improve client access and create new revenue streams.
- Build product roadmaps that balance innovation, client demand, investment and commercial considerations.
- Create scalable product models that protect quality and client impact while reducing dependency on bespoke delivery.
Commercial Activation & Market Growth
- Identify commercial opportunities to market, promote and showcase products and tools across target markets.
- Develop and execute product launch plans, campaigns and commercialisation strategies, including social media and LinkedIn.
- Identify and shape client event opportunities, including webinars, roundtables, showcases and thought leadership activity, to generate awareness, engagement and interest.
- Create practical sales and marketing tools, including proposition guides, playbooks, launch packs, case studies, pitch decks, product guides, digital assets and commercial collateral.
- Work closely with Creative, Marketing, Client Engagement teams to build pipeline, increase adoption and maximise commercial return.
- Ensure products are clearly differentiated and consistently positioned in the market.
Stakeholder Collaboration
- Collaborate across all teams to deliver successful product commercialisation.
- Act as the central point of coordination for product commercialisation.
- Build strong relationships with clients, partners and key stakeholders to understand needs, test ideas and gather feedback.
- Champion a culture of innovation, scalability and commercial excellence.
Performance & Revenue Growth
- Own commercial performance measures across the product portfolio.
- Monitor product adoption, client engagement, revenue generation and profitability.
- Use performance insight to improve propositions, routes to market and commercial strategies.
- Identify growth opportunities and new revenue streams across existing and future products.
- Provide clear reporting and recommendations to senior leadership.
What Success Looks Like
- Turns expertise, intellectual property and client solutions into commercially attractive propositions.
- Develops compelling product language and messaging that drives interest and engagement.
- Builds a scalable portfolio of repeatable, revenue-generating products.
- Converts bespoke tools and successful one-off solutions into self-service or market-ready products.
- Identifies market gaps and creates differentiated solutions that strengthen OnTrack’s market position.
- Launches and promotes products through effective campaigns, tools and client engagement.
- Drives measurable growth in product revenue, adoption and market share.
- Establishes market intelligence that informs product and commercial strategy.
- Resources managed in such a way to optimise the investment of tool creation and commercialisation.
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Skills & Experience Essential
- Significant experience in product commercialisation, product management, business development or commercial strategy.
- A proven track record of taking products, services or propositions to market.
- Strong commercial and financial acumen.
- Experience developing compelling value propositions, pricing approaches and go-to-market strategies.
- The ability to identify and convert market opportunities into revenue-generating solutions.
- Excellent communication, proposition writing, presentation and storytelling skills.
- Strong stakeholder management, influencing, analytical and problem-solving abilities.
Desirable
- Experience in leadership development, learning, consultancy, coaching or professional services.
- Experience creating digital, self-service or subscription-based products.
- Knowledge of AI-enabled products and emerging learning technologies.
- Experience scaling intellectual property into commercially successful products.
The Person Personal Attributes
- Commercially minded and sees the commercial opportunity and focuses on sustainable growth.
- Curious and creative, exploring possibilities, spotting gaps and bringing fresh ideas.
- Client-centric, starting with real client needs and creating propositions that solve them.
- Strategic and action-oriented, connecting long-term direction with practical implementation.
- Collaborative, building momentum across teams and bringing diverse expertise together.
- Clear communicator, making the complex simple, compelling and commercially attractive.
Role Details
- Reports to: CEO
- Location: Remote
- Travel: Occasional UK and international travel as required
Why Join OnTrack?
This is an opportunity to shape the future of OnTrack’s product portfolio, transforming ideas and expertise into products that create meaningful client impact and sustainable business growth.
You will play a pivotal role in identifying market opportunities, creating innovative solutions and building scalable products that support OnTrack’s growth ambitions.
How to Apply
Interested candidates should submit a CV and covering letter detailing their relevant experience and skills.
For further information about our organisation or the role, please contact our HR Advisor, Gemma Alder, e-mail: gemma.alder@ontrackinternational.com, Mobile: 07375970081
We value diversity at OnTrack International and welcome applications from all sections of the community.
We have a responsibility to ensure that all employees are eligible to live and work in the UK.
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