Head of Product Growth (Referrals & Viral Loops) at AIOS — Remote, $200k-$400k/yr + 0.15%-0.50%

If you nail the role, you’ll continue to lead everything in Product Growth. If you’re truly excellent, you’ll be a leading candidate for our future CPO or CGO roles.

This is a full-time, fully remote role, and you’ll work mostly async in the timezone of your choice. You must be around until midday Pacific Time every weekday to have enough crossover with me.

This is a senior role. You’ll report directly to me, Richie :) (our CEO). I’m intense, so you’ll also be intense. You’ll work long days and regularly work weekends.

You’ll work most closely with me (Richie, CEO), our VP Growth (Rick Singh), our Head of Product (Ben Dowdle), and our VP Engineering (Gzim Helshani).

Key Responsibilities

Areas

📈 “A startup is a company designed to grow fast. The only essential thing is growth. If you get growth, everything else tends to fall into place.”

Overall: You’ll build viral loops that cause customers to bring in other customers. You’ll measure this primarily via 30-Day K Factor.

• Referrals: You’ll understand our existing referral program, then rapidly improve it via experiments. It’s not unlikely you rip it up to rebuild the foundations.
• Pull Virality: Create product experiences that are better when customers invite friends.
• Push Virality: You’ll turn our customers’ offline touchpoints into a billboard for the product.
• UGC: You’ll activate real customer stories, screenshots, milestones, and before/afters so our customers organically share content with their friends.
• Product as Marketing: You’ll get imaginative in the freemium experience (e.g. shot-tracking app) to get users into our ecosystem.
• Organic WoM: You’ll get imaginative on what we can be doing to trigger delight and tribal affinity so customers instinctively just want to tell their friends about us.
• Analytics: You’ll make sure everything is tracked. You’ll own the decision on what stack to use and guide its implementation.

KPIs

• Primary KPI: 30-Day K Factor (# additional Net New Customers brought in by each Net New Customer within 30 days of their initial purchase)
  • End of 26Q1 = 0.0835
  • Target = 0.30
  • Base = 0.17
  • Stretch = 0.42
• Secondary KPI: UK Monthly Net Referral Rate (net referrals last 30 days / net active customers)
  • End of 26Q1 = 7.83%
  • Target = 25%
  • Base = 16%
  • Stretch = 30%
• Tertiary KPIs
  • Advocate Share: % Net Active Customers who have successfully referred at least once
    • End of 26Q1 = 10.22%
  • Referral Frequency: Avg # Net Referrals by each Successful Advocate
    • End of 26Q1 = 1.27
  • Avg Days to First Referral
    • End of 26Q1 = 26.8
  • % New Customers who share the referral link within 1000 seconds of purchase
    • End of April 2026 = 1.21%

Need to have

• Experience: Either you have 5+ years in product growth in high-growth D2C companies, with clear ownership of referrals & viral loops…or you’ve founded a viral social app and built this from the ground-up. I have a strong preference for people who understand & enjoy the scary speed of a high-growth startup.
• Analytics: You’re maniacal about your metrics. You care a weird amount about your analytics stack.
• Experiments: You’re proactive when crafting experiments and have a clear process for generating & prioritizing ideas.
• Loops: If you’re not native in consumer loops, you’re ngmi. You think of distribution as a product problem.
• Design: You’re comfortable with design principles & wireframing so can work closely with design to get what you want into pixels.
• Engineering: You’re sufficiently technical so code doesn’t bother you. You see turning your ideas into pixels as part of your remit, not something separate from you.
• Shipping: You’re excellent at leading product from idea to prioritization to launch to success. You don’t easily get blocked.
• Zest: You just get consumer. You have strong taste for consumer products and can tell when a flow feels dead, cringe, slow, confusing, or magical.
• Strategy: You don’t get lost in the weeds and you always make sure we’re taking the required big swings. If not you, who?

Nice to have

• Agentic: You're a doer. You’ve been pulled into important problems, taken risks, excelled in new areas. You've likely founded something in the past and it’s likely you want to start your own company in the future.
• Background: You likely have technical background (data/engineering/design) mixed with exposure to real-world growth in consumer. You love AI tools because now you can do more yourself.
• Systems: You think in and build out systems. In solving a problem you recognize the underlying system, then focus on improving the system itself to fix the true cause of an issue.
• Team: You hate incompetence as much as me. You run a team of strictly A-players, and you truly mean it.
• Excellence: You’re annoyingly capable at meta skills. You’re an autodidact with impressive speed and resourcefulness. You’re highly organized and can complete multiple projects concurrently. You calmly handle uncertainty and rapidly changing situations.