Dignity Group
Head of Product, Pricing & Performance
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Head of Product, Pricing & Performance
Location: Maidenhead
Salary: Up to £80,000 per annum
The Head of Product, Pricing & Performance is a pivotal commercial leadership role with direct access to the Managing Director. You will own and shape the product and pricing strategy for a national, multi-site estate, with a mandate to accelerate revenue growth across cremation services, memorials and cemeteries.
You will create tiered, differentiated propositions spanning accessible value through to premium, strengthen pricing governance, and unlock new revenue streams. You will serve as a key commercial partner to the MD, identifying performance trends, pinpointing underperformance, and developing strategies to drive growth.
Working across Operations, Marketing and Finance, you will translate insight and data into delivery, bringing focus, clarity and momentum to the initiatives that will define CMG's next phase.
Key areas of responsibility include:
- Owning end-to-end product and pricing strategy across memorials, cemeteries and cremation services, with continuous optimisation to drive revenue, margin and competitive positioning.
- Developing tiered product ranges that improve customer choice, conversion and revenue per transaction.
- Taking accountability for revenue growth across CMG's three key verticals and building a commercial culture where performance data drives decision-making.
- Leading the development of new products and services, including digital and experience-led offerings, testing and scaling at pace.
- Designing and delivering compelling propositions across all customer segments, with a specific focus on premium and luxury.
- Collaborating with Operations, Marketing and Finance to align products, pricing and conversion activity across the estate.
- Ensuring all pricing and product decisions are correctly governed, compliant with regulatory requirements, and implemented consistently.
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Overview
Dignity exists to help every family in Britain navigate the hardest moments of life with simplicity, kindness and exceptional care. We are building a modern, end-to-end business that supports families across every stage: wills, funeral plans, funerals, probate, cremations, burials and memorialisation. The ambition is to move from transactional interactions to lifelong relationships.
Crematoria & Memorial Group (CMG) is one of the UK's largest operators of crematoria, memorial gardens and cemeteries. It is a business in growth, with real investment behind it and a clear mandate to lead its sector for quality, relevance and commercial performance.
This is a business in the middle of a multi-year transformation, with senior sponsorship, a defined strategic direction, and momentum behind the change. For the right person, it is a rare opportunity to set the commercial agenda and see tangible impact in months, not years.
What You'll Bring
We are looking for a highly commercial leader who thinks strategically and executes practically. You will be comfortable moving between big-picture thinking and hands-on delivery, confident in influencing stakeholders at a senior level, and genuinely driven to build something that matters.
You will bring:
- Significant experience in product management, pricing strategy or commercial development, with a proven track record of driving revenue growth.
- Experience designing and managing tiered product ranges across diverse customer segments, including premium and luxury propositions.
- A strong background in commercial analytics, with the ability to translate data into confident, high-impact decisions.
- Experience identifying new revenue opportunities and bringing them to market at pace.
- Comfort operating in complex, cross-functional organisations and navigating matrix structures.
- A customer-first mindset that balances commercial intent with genuine empathy.
- The resilience and drive to succeed in a growth-focused, multi-site environment.
- Experience working with AI to develop propositions and drive performance is advantageous.
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What We Offer
- A competitive salary of up to £80,000 per annum, plus a £6,000 car allowance and a 10% bonus scheme
- 25 days holiday plus bank holidays
- BUPA Private Healthcare (family cover)
- Life Assurance at 4x salary
- Access to our internal development schemes
Why Dignity
We have a clear set of priorities driving momentum across the business: scaling Legal Services, growing Simplicity, strengthening CMG, and modernising Dignity Funerals, all supported by a stronger balance sheet and a focus on sustainable, long-term growth.
This role sits at the heart of that transformation. You will have a seat at the table, a direct line to the MD, and the autonomy to shape a commercial function that will define how CMG grows. The impact you have here will be visible, measurable and significant.
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