AdTonos
Head of Product - Programmatic Advertising & Emerging Media
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Head of Product – Programmatic Advertising & Emerging Media
Location: London / Remote
Reporting to: CEO & CTO
Start Date: ASAP
About AdTonos
AdTonos is a global advertising technology company operating at the intersection of programmatic advertising, audio, mobile, connected devices, and emerging media channels.
We process billions of advertising opportunities every month across premium publishers worldwide, enabling advertisers, agencies, and technology partners to transact seamlessly through both Open Marketplace and Private Marketplace environments.
As we continue to expand beyond traditional audio into connected mobility and next-generation media experiences, we are looking for a commercially-minded Head of Product to lead our product vision, strategy, and execution.
THE OPPORTUNITY
This is not a traditional Product Manager role.
We are seeking a product leader who understands both advertising technology and commercial realities—someone capable of translating market opportunities into scalable products that create measurable value for advertisers, publishers, agencies, and technology partners.
You will own the product roadmap across our platform portfolio, working closely with leadership, engineering, sales, operations, and external partners to define and deliver the next generation of advertising solutions.
You will play a critical role in shaping our future strategy across programmatic advertising, audience intelligence, attribution, contextual targeting, and emerging connected environments.
RESPONSIBILITIES
Product Strategy & Leadership
- Define and own the company's product vision and roadmap
- Identify market opportunities and translate them into commercially viable products
- Prioritize initiatives based on customer impact, revenue potential, and strategic importance
- Lead product discovery, validation, and go-to-market planning
- Establish clear KPIs and product success metrics
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Programmatic Advertising Innovation
- Drive development of products across:
- OpenRTB ecosystems
- Private Marketplace (PMP) solutions
- Audience and contextual targeting
- Measurement and attribution
- Yield optimization
- AI-powered campaign intelligence
- Work closely with DSPs, SSPs, exchanges, agencies, publisher partners, and automotive business
- Monitor industry developments, standards, privacy frameworks, and emerging technologies
Cross-Functional Execution
- Collaborate closely with Engineering and QA teams throughout the product lifecycle
- Translate business requirements into detailed product specifications
- Manage stakeholder expectations and product delivery timelines
- Support sales and partnerships teams with product positioning and customer engagement
Customer & Market Engagement
- Gather insights from agencies, advertisers, publishers, car makers, and technology partners
- Represent AdTonos at industry events and strategic meetings
- Become a trusted subject matter expert in digital advertising and media technology
What We're Looking For
Essential
- 5+ years of Product Management or Product Leadership experience
- Strong understanding of the programmatic advertising ecosystem
- Experience working with:
- DSPs, SSPs, Ad exchanges, OpenRTB standards, Audience targeting technologies, Measurement and attribution solutions
- Ability to balance technical, commercial, and operational priorities
- Experience working directly with software development teams
- Strong analytical and data-driven decision-making skills
- Excellent communication and stakeholder management abilities
- Fluent written and spoken English
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Highly Desirable
- Experience in digital audio advertising
- Experience in agentic programmatic
- Experience with mobile advertising technologies and SDKs
- Knowledge of privacy frameworks including GDPR, TCF, and consent management
- Experience building products for global markets and multi-billion valued partners
Bonus Points
- Understanding of connected vehicle ecosystems and in-car media
- Familiarity with automotive infotainment platforms such as:
- Android Automotive OS (AAOS)
- Automotive app ecosystems
- Connected vehicle data environments
- Experience developing products involving mobility, location intelligence, or sensor-driven contextual advertising
Why Join AdTonos?
- Shape products operating at global scale
- Direct influence on company strategy and roadmap
- Work on next-generation advertising solutions across audio, mobile, and connected environments
- Collaborate with a highly experienced international leadership team
- Competitive compensation package
- Equity participation opportunities
- Flexible remote-first working environment
About Us
- Global operations across North America and Europe
- Profitable and rapidly growing business
- Trusted by leading agencies, brands, publishers, and technology partners
- Billions of advertising opportunities processed every month
- Pioneering emerging categories including connected vehicles and next-generation media platforms
If you thrive at the intersection of technology, media, data, and commercial strategy, and want to build products that define the future of programmatic advertising, we'd love to hear from you.
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