LDN Apprenticeships
Head of Public Sector
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Head of Public Sector
Salary: up to £60,000 + OTE
Location: Stockwell, Central London - Hybrid (London office 1 day per month)
Purpose of Role
We have a fantastic opportunity for a Head of Public Sector to lead our public sector commercial team. In this role you will be responsible for accelerating LDN’s growth across the NHS and Local Government, while shaping and executing a scalable go-to-market strategy for the wider public sector.
You will provide strategic direction, momentum and ownership for LDN’s public sector ambition—focusing on rapid customer acquisition, increased customer penetration and long-term value creation across a large, complex and under-served market. The role prioritises commercial pace, clarity and scale, leveraging LDN’s quality, agility and high-demand programmes to secure as many NHS Trusts and Local Authorities as possible, as quickly as possible and then to maximise their potential.
Key Responsibilities
Public Sector growth strategy
- Define and own LDN’s Public Sector go-to-market strategy, with explicit focus on NHS and Local Government.
- Translate the scale of the opportunity into a clear, executable growth plan.
- Identify priority targets, buying routes and customer types to accelerate acquisition and expansion.
- Explore and evaluate future public sector markets beyond NHS and Local Government.
Revenue leadership & commercial delivery
- Deliver a blended individual contribution of c. £700k in Year 1
- Support the public sector team to deliver its target of c. £3.75m
- Lead from the front in selected strategic deals
- Transition to a team-only target model by Year 2
- Drive growth in both customer numbers and average customer value
Leadership & team enablement
- Lead, coach and empower NHS and Local Government Partnerships Managers
- Enable scalable strategies, engagement models and team growth
- Remove blockers and accelerate customer decision-making
- Build a culture of pace, accountability and ambition
Customer expansion & value maximisation
- Ensure systematic evaluation of expansion opportunity within existing customers
- Drive multi-product adoption and deeper Enterprise-scale partnerships
- Support differentiated engagement models by customer size and complexity
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Procurement & buying routes
- Maintain a working understanding of public sector procurement environments
- Shape customer behaviour toward direct award and simplified buying routes
- Ensure LDN leads buying strategy rather than being constrained by it
Cross-functional leadership
- Act as senior commercial voice for Public Sector across LDN
- Work closely with Marketing, Product and Delivery teams
- Represent Public Sector insight and performance in leadership forums
Indicative KPIs
- Number of NHS Trusts and Local Authorities secured
- Average customer spend and expansion revenue
- Public sector team performance vs targets
- Speed and consistency of customer acquisition
- Maturity of public sector leadership capability
Skills & Experience
- Experience in apprenticeship sales or B2B sales
- Experience of managing people, with strong relationship and communication skills
- Strategically minded and action-oriented
- Confident senior leader and influencer
- Empowering and trust-based leadership style
- Commercially driven, not process-led
- High levels of organisation and attention to detail
- Customer-centric with strong commercial judgement
- Collaborative and development-minded
- Demonstrates commitment to our values and expected behaviours.
Progression Opportunities
This role represents a senior leadership position within LDN’s commercial organisation, with scope to grow as the public sector function scales.
About LDN Apprenticeships
We are a values-led organisation with a clear vision: to build the most important company in the UK skills sector. Our mission is to deliver outstanding skills programmes that create opportunities for diverse talent, support employers’ success, and foster a culture of continuous improvement and ethical practice.
We work “The LDN Way” – Ethical, Supportive, Expert – and our values guide everything we do:
- Resourceful & Results-Driven
- Helpful, Approachable & Inclusive
- Flexible & Resilient
- Curious & Proactive
- Humbly Confident
We offer a generous package of benefits, including:
- 25 days holiday plus bank holidays
- Extra day of holiday for every year of service up to 3 years
- Home working/flexible working (you will be expected to come into the office at least once a month)
- Receive a company Apple MacBook
- Workplace pension with 4% employer's contribution
- Buy holiday entitlement
- Discretionary company wellbeing days
- Head Office near Vauxhall/Stockwell with free tea and coffee
- Quarterly prizes for top performers in the business
- Regular social events, including Summer and Christmas parties
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In addition to these great benefits, we also provide you with ongoing training/development and as a growing business, the opportunity for career progression.
For further information about LDN, our Company Values and Staff Benefits please visit our website: https://www.ldnapprenticeships.com/careers
LDN Apprenticeships is Highly Rated by Ofsted. Our people are key to our success, and we have created a unique high-performance culture that is supportive, inclusive and empowers our team to take ownership for their work.
LDN is also a Certified B Corp. Our B Corp status reflects our commitment to meeting the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose. As a B Corp we are helping to accelerate a global culture shift to redefine success in business and build a more inclusive and sustainable economy. For further information visit: https://www.bcorporation.net/en-us/find-a-b-corp/company/ldn-apprenticeships
We are unable to reply to every applicant. Therefore, if you do not hear from us within 28 days of your application, we have made the decision not to take your application to the next stage.
LDN is committed to safeguarding and promoting the welfare of our learners. A copy of our Safeguarding Policy and Safer Recruitment Policy can be found on our website.
This post is exempt from the Rehabilitation of Offenders Act (ROA) 1974.
We value diversity and are strongly committed to providing equal employment opportunities for all employees and applicants.
If you're ready to make a meaningful impact and join a growing organisation, we’d love to hear from you.
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