Sculpted by Aimee
Head of Retail
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About the Job
Our background and your main purpose…
Founded in 2016 by makeup artist and entrepreneur Aimee Connolly, Sculpted by Aimee is an Irish-born beauty brand with a global outlook. After earning a degree in business and building a loyal client base as a makeup artist, Aimee identified a gap in the market for products that were both high-performance and easy to use. Sculpted was launched to bridge that gap without ever compromising on results.
At our core is a commitment to empowering our community with multitasking, user-friendly products designed to deliver effortless, radiant results in five minutes or less. We believe beauty is better when everyone’s in on it, creating products that enhance natural features, blend seamlessly, and fit into the real lives of busy modern women. Our philosophy is simple: beauty for every age, at every stage.
In under eight years, Sculpted by Aimee has grown into Ireland’s number one mass cosmetics brand in Boots Ireland*, achieving cult status and competing alongside global beauty leaders. The brand is now stocked in leading retailers including Boots and Selfridges UK, with a strong e-commerce presence serving customers in over 68 countries. Our omni-channel footprint spans more than 500 retail doors across eight markets, alongside four flagship stores in the UK and Ireland.
Our portfolio includes over 140 makeup, skincare and body products, all Leaping Bunny certified and recognised with more than 40 industry awards. Skincare is now our fastest-growing category, driven by a commitment to innovation, advanced formulation, and best-in-class performance. Developed and made in South Korea (the global leader in skincare innovation) our skincare range reflects our dedication to efficacy, quality and continuous improvement.
With over 100 foundation shades and finishes across our complexion range, we are committed to celebrating real skin and championing minimal retouching across our campaigns and social platforms.
*In June 2024 Sculpted by Aimee was ranked the number one mass cosmetics beauty brand in Boots Ireland’s self-selection category.
Due to this exciting growth, Sculpted by Aimee are looking for a full time Head of Retail to join the growing Trade Team. This role can be based in Dublin, Ireland or UK remote with occasional travel to London/Ireland. The Head of Retail is responsible for defining and delivering Sculpted by Aimee's retail strategy across flagship stores and retail counters, while owning retail operations as a whole. This role ensures a best-in-class customer experience, strong commercial performance and operational excellence across every physical touchpoint. This role will report to the Commercial Director.
Sculpted by Aimee is committed to creating a diverse and inclusive workplace where everyone has equal access to opportunities and every voice is valued. We celebrate and respect all differences (seen and unseen) and strongly encourage applications from candidates of all backgrounds. All qualified applicants will be considered regardless of race, colour, religion or belief, gender identity or expression, sexual orientation, national origin, pregnancy or maternity status, disability, age, or any other characteristic protected by law.
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Accountabilities Include
Retail Strategy & Growth
- Define and execute the retail strategy across flagships and counters in line with broader brand and commercial objectives.
- Identify opportunities to drive retail growth across existing locations, new sites, and future market expansion.
- Own retail budgets, forecasting and trading cadence, ensuring sales plans are robust and actionable.
- Partner with senior leadership on decisions relating to store openings, closures, relocations and investment priorities.
Flagship & Counter Performance
- Lead all flagship stores and retail counters to achieve and exceed key commercial KPIs including sales, ATV, conversion, productivity and profitability.
- Monitor store and counter performance closely, identifying risks and opportunities and implementing actions quickly.
- Drive local initiatives to increase footfall, customer acquisition, customer retention and repeat purchase.
- Ensure a consistently premium, on-brand and service-led customer experience across all locations.
Retail Operations
- Own end-to-end retail operations, ensuring processes, policies and ways of working are efficient, scalable and fit for growth.
- Implement strong operational controls across stock management, staffing, store compliance, reporting and loss prevention.
- Work cross-functionally with supply chain, finance, marketing and eCommerce to optimise execution and stock availability.
- Develop operating frameworks that support both day-to-day excellence and future expansion into new markets.
People Leadership
- Lead, coach and develop a high-performing retail management team across stores, counters and operations.
- Create clear performance expectations, succession plans and development pathways for retail talent.
- Partner with People/HR on hiring, onboarding, engagement and retention initiatives.
Customer Experience & Brand Execution
- Champion a best-in-class customer journey rooted in the Sculpted by Aimee brand, ensuring every store and counter brings the brand to life beautifully.
- Ensure excellence in service standards, product education, artistry and in-store execution.
- Partner with marketing teams on launches, campaigns, visual merchandising and in-store activations.
- Maintain consistent brand presentation and high visual standards across all retail touchpoints.
Retail Partnerships & Counters
- Collaborate with the National Accounts team to support on retailer planning for counter doors.
- Ensure counters deliver best-in-class brand representation and strong commercial performance.
- Adapt trading, staffing and activation plans by retailer or location to maximise results.
- Support new counter launches and any future retail partnerships as the business grows.
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Sustainability & Community Engagement
- Support sustainable business practices by minimizing waste, promoting responsible sourcing, and reducing environmental impact.
- Foster a diverse, inclusive, and ethical workplace while contributing to our community initiatives both internally and externally.
- Uphold integrity, transparency, and accountability in all business practices.
Experience Needed
- Significant experience in senior retail leadership, ideally within beauty, cosmetics or premium consumer retail.
- Proven track record managing multi-site retail operations, including stores and/or counters.
- Strong commercial acumen with the ability to drive both sales performance and profitability.
- Experience building or scaling operational processes in a fast-paced, growing business.
- Passion for customer experience, service excellence and physical brand execution.
- Strong leadership, coaching and people-development capability.
- Highly organised, data-driven and action-oriented, with the ability to move between strategy and execution.
About us
Founded in late 2016 by Aimee Connolly, Sculpted by Aimee is an Irish-born beauty brand with a global vision. Aimee, who began her journey as a makeup artist after earning a bachelor’s degree in business, spotted a gap in the market for makeup that was both easy to apply and highly effective. Combining her passion for beauty and business acumen, she launched Sculpted by Aimee to create products that simplify beauty routines without compromising results.
At the heart of Sculpted by Aimee is a commitment to empowering beauty enthusiasts with multitasking, user-friendly products that deliver a glowing finish in five minutes or less. Our products are designed to enhance natural beauty, applying effortlessly and blending seamlessly to help our community look and feel their best.
In less than eight years, Sculpted by Aimee has achieved cult status, surpassing established beauty conglomerates to become the number one mass cosmetics brand in Boots Ireland*. We have expanded our presence across key retailers such as Boots and Selfridges UK, and our e-commerce platform now serves customers in 68 countries. Our 360° omni-channel approach includes a robust physical presence in over 500 retailers across eight countries and four flagship stores in the UK and Ireland.
Our product portfolio includes over 140 makeup, skincare, and body products, all proudly certified by Leaping Bunny and recognized with 40+ industry awards. With an extensive range of complexion products offering over 100 foundation shades, Sculpted by Aimee is dedicated to celebrating real skin and promoting minimal retouching in our social media and campaigns.
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