Bestway Group
Head of Retail Media
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Head of Retail Media
Location
Park Royal London, NW10
About the role
We are looking for an ambitious Head of Retail Media to establish, lead, and scale Bestway's brand new Retail Media Centre. Reporting directly to the Head of Marketing, you will hold full commercial and operational ownership of this high-profile business unit.
Your mission will be to create a market-leading Retail Media capability that generates incremental, supplier-funded revenue across both our Wholesale and Retail divisions. You will manage the entire lifecycle of the initiative—from delivering initial pilots and proof-of-concepts to rolling out the operation nationally. This is a unique opportunity to build and manage a specialist team, unlock high-margin revenue streams from major FMCG brands, and establish the commercial foundation for Bestway’s long-term media growth.
About Bestway
Bestway Group is a diversified multinational family-owned business with annualized turnover in excess of £4.5 billion. Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement, and banking sectors. The Group is also the largest overseas investor in Pakistan.
Owned by the Pervez, Choudrey, and Sheikh families, Bestway Group was founded in 1976 by Sir Anwar Pervez OBE H Pk, who remains Chairman. Serving over 12 million customers and employing over 28,000 individuals, the Group supports and serves communities through its operations across the UK, Pakistan, and the Middle East.
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Responsibilities:
- Commercial Leadership: Drive and deliver strict supplier-funded Retail Media revenue targets, manage the unit’s P&L, build a robust supplier pipeline, and design compelling media proposals.
- Programme Delivery: Lead the end-to-end execution of the new Media Centre project, including managing pilots, validating proof of concepts, and steering the national rollout of the media ecosystem.
- Operational Management: Oversee daily operations of the Retail Media Centre, directly leading a team of Commercial Managers, Operations Specialists, and Account Executives.
- Media Assets Optimisation: Supervise media sales activities and design strategies to maximise the utilisation of print and digital media inventory across all channels.
- Stakeholder Management: Build and maintain collaborative cross-functional relationships with internal teams (Marketing, Trading, Retail, IT, Operations, Finance) and key external FMCG partners.
The Ideal Candidate:
- Proven Leadership: Background in building and scaling new functions, business units, or commercial capabilities from the ground up, with a gift for coaching specialist talent.
- Industry Domain Expertise: Extensive commercial experience across Retail Media, Digital Media, Grocery, and FMCG sectors.
- Commercial Acumen: Strong background in commercial negotiations, joint business planning, supplier partnerships, and end-to-end P&L management.
- Strategic & Structured Project Skills: Capable of moving fluidly between unstructured entrepreneurial thinking and structured programme management.
- Data-Driven & Influential: Skilled communicator who uses data and analytics to make decisions, pitch media value propositions, and influence senior stakeholders.
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Benefits:
- Competitive salary
- Pension
- 22 days annual leave plus the option to buy additional days
- Life Assurance
- Private Medical
- Onsite parking
We understand that no applicant ever ticks every box so please do consider applying should some or most of the above apply. Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. We want strong, and diverse teams built from talented individuals with different backgrounds, identities, and experiences.
If this is of interest to you and you would like to learn more, please do get in touch, we are looking forward to hearing from you.
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