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Head of Retail Media
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Head of Retail Media
We are looking for an ambitious and commercially driven Head of Retail Media to establish, lead, and scale a new Retail Media function. Reporting directly to the Head of Marketing, you will take full commercial and operational ownership of this high-profile business area.
Your mission will be to build a market-leading Retail Media capability that generates incremental, supplier-funded revenue across both Wholesale and Retail channels. You will manage the entire lifecycle of the initiative, from developing initial pilots and proof-of-concepts through to delivering a fully operational national proposition.
This is a unique opportunity to build a specialist team, develop new revenue streams with major FMCG brands, and establish the commercial foundations for long-term Retail Media growth.
About the Business
Our client is a well-established, diversified organisation with a significant presence across the UK and international markets. With a strong heritage in retail and wholesale, the business has continued to grow and diversify across a number of sectors.
Serving millions of customers and employing thousands of people, the organisation has a strong market presence and an extensive network of retail and wholesale operations.
As the business continues to evolve its commercial strategy, Retail Media represents a significant opportunity to create new, high-margin revenue streams while delivering greater value to suppliers and FMCG partners.
Key Responsibilities
Commercial Leadership
- Take full commercial ownership of the Retail Media function and deliver ambitious supplier-funded revenue targets.
- Manage the Retail Media P&L, ensuring strong commercial performance and profitability.
- Develop and maintain a robust pipeline of FMCG suppliers and commercial partners.
- Create compelling media propositions, packages, and commercial proposals tailored to supplier objectives.
- Lead commercial negotiations, joint business planning, and strategic supplier relationships.
Programme & Project Delivery
- Lead the end-to-end development and implementation of the Retail Media proposition.
- Manage initial pilots and proof-of-concept activity, measuring performance and identifying opportunities for improvement.
- Develop and implement the strategy for the national rollout of the Retail Media proposition.
- Establish appropriate processes, systems, reporting, and governance to support continued growth.
- Identify new opportunities to expand the Retail Media offering across both digital and traditional channels.
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Operational Management
- Establish and lead a high-performing Retail Media team.
- Recruit, develop, and coach specialist commercial and operational talent.
- Oversee the day-to-day operation and delivery of the Retail Media function.
- Establish clear KPIs, performance measures, and reporting structures.
- Ensure campaigns are delivered effectively, commercially, and in line with agreed supplier objectives.
Media Asset Optimisation
- Develop strategies to maximise the commercial value of available print and digital media inventory.
- Identify opportunities to introduce new Retail Media channels, products, and propositions.
- Work closely with internal stakeholders to understand customer behaviour, trading priorities, and available media opportunities.
- Use data and insight to demonstrate campaign effectiveness and continually improve the media proposition.
Stakeholder Management
- Build strong relationships with senior stakeholders across Marketing, Trading, Retail, IT, Operations, and Finance.
- Develop trusted partnerships with major FMCG suppliers and external media partners.
- Influence senior decision-makers and communicate the commercial opportunity associated with Retail Media.
- Ensure the Retail Media strategy aligns with wider business objectives and commercial priorities.
The Ideal Candidate
Proven Leadership
- Experience of building, launching, or scaling a new commercial function, business unit, or capability from the ground up.
- Proven ability to recruit, lead, motivate, and develop specialist teams.
- Comfortable working in an entrepreneurial environment where the structure and processes are still being established.
Industry Expertise
- Strong commercial experience within Retail Media, Digital Media, Grocery, FMCG, Retail, or Wholesale.
- A strong understanding of supplier-funded media, shopper marketing, and commercial partnerships.
- Experience working with major FMCG brands and suppliers would be highly advantageous.
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Commercial Acumen
- Strong track record in commercial negotiations and supplier relationship management.
- Experience of joint business planning and developing strategic commercial partnerships.
- Proven P&L ownership and responsibility for delivering revenue and profitability targets.
- Strong understanding of developing and selling media propositions and commercial packages.
Strategic & Project Management Skills
- Able to take an entrepreneurial idea and turn it into a structured, commercially successful operation.
- Strong programme and project management capability, with the ability to manage multiple priorities and stakeholders.
- Comfortable working from initial concept and pilot stage through to full-scale implementation.
Data-Driven & Influential
- Highly analytical, commercially minded, and confident using data and insight to make informed decisions.
- Strong presentation and communication skills, with the ability to demonstrate the value of Retail Media to suppliers and senior stakeholders.
- Confident influencing stakeholders at all levels and building credibility with commercial partners.
Benefits
- Competitive salary - £75k (DOE)
- Pension
- 22 days' annual leave, plus the option to purchase additional days
- Life Assurance
- Private Medical
- On-site parking
Equal Opportunities
We understand that no applicant will tick every box, so please consider applying if you meet most of the criteria and believe you could add value to the role.
Our client is committed to being an equal opportunity employer and values diversity and inclusion. Applications are welcomed from people of different backgrounds, experiences, abilities, and perspectives. We believe strong and successful teams are built from individuals who bring different skills, experiences, and viewpoints.
If you are an experienced Retail Media, Digital Media, Retail, Grocery, or FMCG professional looking for the opportunity to build something from the ground up and take ownership of a new commercial function, we would be keen to hear from you.
Please note requiring sponsorship or on a PSW will not be considered.
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