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Location: UK, Hybrid – Bath / Bristol (occasionally meet in London office)
Function: Marketing
Type: Full-time, Permanent
Reports to: CEO
Overview
Most B2B SaaS marketing is broken.
Too much budget. Too many agencies. Too many vanity metrics.
At Jiminny, we believe marketing should be accountable for pipeline, revenue and commercial impact.
We're looking for a Head of Revenue Marketing to build and scale a modern, AI-enabled revenue marketing function. This role will own demand generation, pipeline creation, content strategy, account-based marketing, SEO, social, thought leadership and marketing experimentation.
You will work directly with the CEO and leadership team to create a marketing engine that drives measurable growth. This is a hands-on leadership role for someone who combines strategic thinking with execution excellence and wants to redefine how B2B SaaS marketing operates in the age of AI.
Core Responsibilities
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Demand Generation & Pipeline Creation
- Own pipeline generation targets across inbound and outbound marketing channels
- Build and execute demand generation programmes that create qualified sales opportunities
- Develop and scale account-based marketing initiatives targeting ideal customer profiles
- Partner closely with Sales to improve lead quality, conversion rates and pipeline velocity
- Establish clear reporting on marketing-sourced and marketing-influenced pipeline
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Content, Brand & Thought Leadership
- Develop and execute a content strategy focused on revenue impact rather than vanity metrics
- Build founder-led marketing programmes alongside the CEO and executive team
- Create compelling messaging and positioning that differentiates Jiminny in a competitive market
- Drive thought leadership across LinkedIn, industry channels and revenue leadership communities
- Ensure content supports every stage of the buyer journey
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Growth Marketing & Experimentation
- Design and run high-impact marketing experiments across channels, audiences and formats
- Explore emerging opportunities in AI-powered marketing, LLM visibility and modern SEO
- Continuously test new acquisition strategies, campaign approaches and growth initiatives
- Identify scalable growth levers through data analysis and market insight
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Marketing Operations & Performance
- Own marketing technology, reporting and attribution frameworks
- Measure performance across campaigns, channels and programmes
- Monitor funnel conversion rates and identify opportunities to improve efficiency
- Manage marketing budget allocation and maximise return on investment
- Build dashboards and reporting that provide visibility into marketing performance
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Team Development & Future Leadership
- Establish processes and operating rhythms that enable marketing to scale efficiently
- Leverage AI tools and automation to increase output and effectiveness
- Help define the future structure of the marketing organisation
- Build and lead a high-performing team as the company grows
Must Have
- 5+ years of experience in B2B SaaS marketing
- Proven track record of generating measurable pipeline and revenue impact
- Strong understanding of demand generation, ABM and revenue marketing principles
- Experience owning campaigns from strategy through execution
- Highly analytical with a strong commercial mindset
- Comfortable operating in a fast-moving scale-up environment
- Excellent written and verbal communication skills
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Nice to Have
- Experience marketing revenue technology, sales technology or AI software
- Exposure to founder-led marketing strategies
- Experience with marketing automation and AI-enabled workflows
- Previous experience building or scaling a marketing function
- Familiarity with modern SEO and LLM optimisation strategies
What Success Looks Like
- Marketing is a predictable source of qualified pipeline growth
- Strong alignment between Marketing, Sales and Customer Success
- Measurable improvement in conversion rates across the funnel
- Consistent execution of high-quality demand generation programmes
- Efficient marketing spend with clear ROI visibility
- Jiminny becomes recognised as a leading voice in revenue intelligence and AI-powered GTM technology
- Marketing operates as a strategic growth function rather than a support function
Why Join Jiminny
- Competitive salary + bonus + equity opportunity (depending on experience)
- Remote-first flexibility and a genuinely supportive, high-growth team
- 25 days annual leave
- Birthday day off
- Summer Fridays (work 9 a.m. to 1 p.m., June–September)
- Extra PTO days for service milestones
- CycleToWork™ scheme
- A fantastic culture you can help shape and develop
- Private medical insurance
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