Advocate Group
Head of Sales
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Head of Sales | GLOWWA Manchester (predominantly office based)
About GLOWWA
GLOWWA is one of the fastest growing hair supplement and hair wellness brands in the UK. Already trusted by around 1,600 salons and generating close to £8m in turnover, the business is still early in its market penetration, with real headroom into barbers, beauty salons and aesthetics.
The Advocate Group is proud to be partnering with GLOWWA on this newly created Head of Sales appointment. This is a role about bringing structure, visibility and commercial leadership into a sales function that is scaling fast.
The Opportunity
This is not a traditional Head of Sales role built around a handful of major accounts. GLOWWA has already proven it can win salons. The opportunity now is what happens next: retention, account growth, repeat orders and genuine commercial discipline across a growing team.
You will be the person who is closest to the numbers. You will know exactly why one Partnership Manager converts three times as many leads as another, and exactly what to do about it.
What You Will Own
Sales performance and coaching
- Full visibility of leads, calls, conversion, new accounts, revenue and retention, by individual and by team
- Listening to calls, spotting what top performers do differently, and coaching the rest of the team to match it
- A proper operating rhythm: Monday kick offs, leaderboards, call activity tracking and performance recognition
Retention and account growth
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- Real discipline around why customers churn, how often they reorder and how quickly they place a second order
- Turning £500 a month salons into £2,000 a month accounts through smarter cross sell and product penetration
- Using Salesforce to drive proactive intervention, not just record what has already happened
Commercial reporting and budget
- Walking into the Monday leadership meeting with the numbers that matter: sales, new salons, leads, conversion, education completed, top performers and priorities for the week
- Owning sales budgets, forecasting and monthly performance as GLOWWA introduces departmental P&Ls
Team and Structure
You will lead a growing team of UK and US Partnership Managers and field based Educators, based together in Manchester, plus oversight of an international distributor network worth around £1.6m, led by a highly capable and self sufficient International Partnership Manager.
Education sits with GLOWWA's Global Education Manager for content and quality. Your job is to use it commercially, faster onboarding, deeper cross sell and stronger retention from every salon that comes through the door.
You will also own the commercial side of GLOWWA's trade show and event activity: managing the team on site, lead capture, follow up, conversion and ROI.
What We Are Looking For
- A genuine sales leader who gets into the detail of individual and team performance, not someone operating purely at a strategic level
- Strong numerical and analytical ability, with real confidence in CRM and data driven sales management
- Experience building retention and account growth strategies in a multi customer sales environment
- A coaching mindset and comfort with a fast growth, entrepreneurial environment
- Beauty, hair, personal care or wellness experience is a bonus, not a requirement. As one of GLOWWA's leadership team put it: "It could be a can of Coke or it could be a pot of Hair Food. What matters is how you manage sales performance."
Get help with your application
Your very own career expert that helps elevate your application to the next level.
This is a chance to build a sales function from a position of real momentum, not fix something broken, with genuine influence over how GLOWWA scales across salons, barbers, beauty and aesthetics in the UK and beyond.
Apply now, or reach out directly and I will talk you through the detail.
Email: Nathan.collinson@advocate-group.co.uk
We look forward to receiving your application for this exciting new vacancy!
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation.
By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
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