Alcedo Selection Limited
Head of Sales
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ROLE: Head of Sales
Combination of office, home and travel to clients
LOCATION: West Midlands
SALARY: £48-55k, Car Allowance, Bonus/commission structure
Due to acquisition and the desire to grow the business my client needs a senior, hands-on Head of Sales/New Business lead to drive growth in architectural signage (wayfinding, fascias, totems, built-up letters, tower block signage and related packages). This is a hunter role for someone who enjoys proactive outreach, relationship building, and closing sustainable relationships.
The successful candidate will be supported by an internal office team for estimating, technical input, and sales admin to be able to focus their energy on development.
Target sectors & buyer types
Priority target sectors include, electrical contractors / principal contractors delivering major builds (e.g., tower blocks, large developments) - Education (schools, academies, multi-site education groups) - Multi-site organisations (care homes, charities, retail/charity shops). The business already has a fantastic client base in these sectors to be able to demonstrate a portfolio of work.
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Typical stakeholders include Estates/Facilities Managers, Project Managers, Procurement, Contractor commercial teams and Brand/Marketing stakeholders
Key responsibilities
- New business development through building and executing a new business plan across the target sectors.
- Identify target accounts and create a structured outreach plan, generate meetings via outbound activity, networking, referrals, and existing sector relationships.
- Lead discovery meetings, site visits, and stakeholder presentations.
- Own opportunities end-to-end: discovery → solution shaping → proposal → negotiation → close.
- Work with estimating/technical support to produce accurate, winnable proposals.
- Maintain clean CRM/pipeline with clear next steps and realistic close dates.
- Ensure smooth handover into delivery to protect customer experience and repeat work.
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Candidate profile
- Proven track record in Signage, Display or Graphics sales, with a focus on New Business Development.
- Ideally experienced in selling into the built environment with a product solution such as architectural signage, fit-out, construction services/products, building envelope/interiors.
- Comfortable being out in the field for meetings/site visits while working office-first overall.
- Commercially strong: qualification, negotiation, margin awareness.
- Highly organised and someone who believes consistent CRM follow-up.
- This role fit with a ready made Sales Manager/Head of Sales or a Senior Business Development Manager who has the desire for career growth.
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