Aura
Head of Sales
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About the Company
Aura is rebuilding how Britain plans for and manages death. More than 600,000 people die in the UK each year, and almost every family left behind is handed the same experience: an opaque, expensive and fragmented process at the worst moment of their lives. We think that is indefensible, and we are building the company that fixes it. Today we sell pre-paid funeral plans and arrange funerals at need. Tomorrow we are the UK's first holistic bereavement platform: one company handling the whole journey. We are a remote team of around thirty people, backed by institutional investment, growing revenue by more than 50% YoY. We are small enough that you will shape how things are done and large enough that your decisions move real money.
What sets us apart is that we refuse the industry's trade-off. The market has split into traditional funeral directors charging £4,000 and upwards on one side, and clinical low-cost cremation on the other. We occupy the ground in between: warm, well-priced, properly delivered service, held to standards we publish and measure. Our care team sit with families through the hardest weeks of their lives. Our sales team is the first human voice most of those families ever hear from us.
For a sales leader, the combination here is rare. The market is large, growing and structurally underserved. The leads are funded and improving. The product converts and customers rate it highly. The team is capable and has been hitting target, but it has never had a leader whose entire job is to make each person better. The ceiling on what this team can produce is nowhere close to being reached. You would inherit an engine that already runs, and be given the data, the tooling and the authority to make it exceptional. And you would do it in a business where looking after the customer and hitting the number are the same job, not competing pressures. That is not a line in a values deck. It is the commercial model.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
About the Role
To build and lead the highest-performing sales team in the UK end-of-life sector. You own three things at once and none at the expense of the others: the number, the culture and the quality of every conversation the team has with a family. You are accountable for revenue, volume and conversion, for how it feels to work on this team, and for how it feels to be a customer of it.
Responsibilities
- Performance culture and mindset
- Coaching and capability
- Data, analytics and intelligent tooling
- The number
- Pipeline, conversion and data discipline
- Quality, compliance and customer outcomes
- Building and scaling the team
- Leadership contribution
Qualifications
- An outstanding manager of people.
- A proven record of beating target through others.
- A genuine coach.
- Data and performance led by instinct.
- Commercially sharp.
- A real regard for the customer.
- Emotionally credible in this subject matter.
- Sound judgement in a regulated environment.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Required Skills
- Experience in funeral plans, the wider death care sector, or protection and insurance products.
- Experience leading a remote or distributed sales team.
- Familiarity with HubSpot, Aircall or comparable dialler and CRM stacks, particularly for pipeline and lead management.
- Track record of introducing AI or automation into a sales operation and getting measurable value from it.
Preferred Skills
- Someone who wants to be the top seller.
- Someone who manages by leaderboard alone.
- Someone who treats compliance and quality as a brake on sales.
- Someone who needs a large existing infrastructure around them.
Pay range and compensation package
£50,000 basic salary, £85,000 on-target earnings, commission uncapped. We want to be straight about the on-target figure. This team has a record of hitting its targets, so we regard £85,000 as realistically achievable rather than aspirational, and there is no ceiling above it. Strong over-performance should take you comfortably beyond the headline number. Alongside this: remote-first working, unlimited holidays and a genuine seat at the table in a business that is going somewhere.
Equal Opportunity Statement
We are committed to diversity and inclusivity in our hiring practices.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location