Hafren Fasteners
Head of Sales
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Head of Sales
Location: Newtown, Powys
Job type: Full-time, permanent | Office-based
Salary: £40,000–£70,000 per annum, depending on experience and proven track record
Ready to lead something bigger?
Hafren Security Fasteners is growing rapidly, and we are looking for an experienced sales leader to help shape the next stage of our journey.
Our mission is Stamping out the impact of theft globally, and our ambitions are every bit as bold as that mission.
We have strong products, established distributor relationships, a capable team and significant opportunities across the UK, Europe and beyond. We now need someone who can bring together the people, processes and commercial strategy needed to unlock that potential.
You may already be an established Head of Sales looking for greater freedom and influence. Alternatively, you may be a successful Sales Manager who is ready to take wider ownership and step into a senior commercial leadership position.
Either way, you will need to demonstrate that you can lead people, carry a team target and deliver measurable sales growth.
The opportunity
Reporting directly to the Integrator and working closely with the senior leadership team, you will take ownership of Hafren’s sales performance and help define our future commercial direction.
You will translate our ambitious growth goals into clear sales plans, develop our people and create a culture of accountability, consistency and continuous improvement.
This is a strategic but hands-on position. You must be comfortable setting the direction while remaining close enough to the team and our customers to understand what is really happening.
You will coach, challenge and support the team, strengthen our sales processes and step into important customer conversations when your leadership is required.
What you will be responsible for
- Owning and delivering the sales team’s revenue and gross profit targets.
- Turning company goals into clear sales, account and activity plans.
- Leading, managing and holding the sales team accountable.
- Running effective sales meetings, daily huddles, one-to-ones and call reviews.
- Coaching and developing team members to improve their capability and results.
- Recognising strong performance and addressing performance gaps early.
- Building a reliable pipeline and improving forecast accuracy.
- Creating strong CRM discipline across every customer and opportunity.
- Ensuring active opportunities have a clear owner, action and dated next step.
- Growing existing customer and distributor accounts through increased range, frequency and volume.
- Developing clear growth plans for key and priority accounts.
- Monitoring pricing, margin, gross profit and customer profitability.
- Leading important customer calls, meetings and commercial negotiations.
- Working closely with Marketing, Operations, Finance and Product Development.
- Building a structured and scalable sales function capable of supporting continued growth.
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What success will look like
Your headline measure will be clear: the sales team must achieve a minimum of 100% of its cumulative year-to-date target.
Alongside this, we will expect to see:
- A focused and accountable sales team.
- Clear visibility of performance, pipeline and future revenue.
- Consistent use of CRM and reliable commercial data.
- Stronger account plans and customer relationships.
- Measurable growth in revenue, gross profit and customer retention.
- Regular, meaningful coaching and development across the team.
- A sales function that can grow alongside Hafren’s ambitions.
Who we are looking for
You will need:
- Proven sales leadership, management or team leadership experience.
- Evidence of achieving individual and team sales targets.
- Experience taking responsibility for a team number.
- A strong record of coaching and developing salespeople.
- Evidence of growing existing customer or distributor accounts.
- Strong CRM, pipeline management and forecasting discipline.
- Good commercial understanding of pricing, margin and profitability.
- The confidence to make decisions, challenge the team and address underperformance.
- The ability to combine strategic thinking with hands-on execution.
- Drive, resilience and a genuine appetite to build something.
Experience within B2B distribution, technical products, manufacturing, security products or international sales would be advantageous. Experience of EOS would also be helpful but is not essential.
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Most importantly, we want somebody who can show us what they have achieved—not simply tell us what they have been responsible for.
Why Hafren?
Hafren is an ambitious business with a strong sense of purpose and enormous potential.
Our core values guide how we work:
- World-Class Mindset
- Live & Breathe Orange
- Improvement Driven
- Solutions Inspired
You will join us at a pivotal stage in our growth, with the opportunity to influence the direction of the business and make a visible, lasting impact.
This is not a position where every decision has already been made. You will have the freedom to bring forward ideas, raise standards and shape how our sales function develops.
The opportunity is real, the possibilities are substantial and there is no artificial ceiling on what this role can become.
What we offer
- £40,000–£70,000 per annum, reflecting experience and proven results.
- Genuine ownership of the sales function and its performance.
- Direct involvement in the commercial direction of the company.
- Close working relationships with the senior leadership team.
- The freedom to introduce improvements and build for the future.
- Company pension.
- Company events.
- Free on-site parking.
How to apply
Please submit your CV with a short supporting letter outlining:
- The most significant sales target you have carried and the result you achieved.
- The size of the sales team you have led and the measurable improvements you delivered.
- An example of how you improved a sales process or achieved sustainable growth from existing accounts.
We are looking for clear evidence, genuine results and an explanation of the role you personally played in achieving them.
If you are ready to take ownership, influence the future and help lead a rapidly growing business towards its full potential, we want to hear from you.
No recruitment agencies, please.
Newtown SY16: reliably commute or plan to relocate before starting work (required)
Experience:
- Sales management: 3 years (preferred)
Licence/Certification:
- Driving Licence (preferred)
Work Location: In person
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