Forward Role Recruitment
Head of Sales
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Head of Sales
Salary: £55,000-£60,000 (OTE £80,000)
Location: Chorley, Lancashire | Full Time | Office Based
Our client is a fast-growing brand that continues to scale, they're looking for a Head of Sales to lead and develop the sales function, driving sustainable revenue growth through a high-performing inbound and outbound sales team.
The Role
This is a commercially focused role with a strong emphasis on performance, experimentation, and continuous improvement. You'll oversee a team of 10 sales advisors across inbound and outbound channels, driving revenue growth and customer lifetime value.
What You'll Be Doing
- Leading the team – motivating and developing sales advisors through regular coaching, training, and performance management.
- Owning sales strategy – across inbound and outbound channels, ensuring every opportunity is maximized.
- Driving commercial performance – improving conversion rate, average order value (AOV), revenue, and order volume while maintaining healthy gross margins.
- Raising standards – implementing best-in-class sales techniques, objection handling, and call quality.
- Managing KPIs – monitoring individual and team performance, providing regular feedback, development plans, and recognition.
- Improving processes – identifying opportunities to enhance CRM usage, lead management, and customer experience.
- Working cross-functionally – partnering with Marketing to optimize lead quality and campaigns, with Commercial on pricing and product availability, with Operations on service levels, and with Finance on margin management and forecasting.
- Building the team – recruiting, onboarding, and developing future sales talent.
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We're Looking For
- Proven experience leading a high-performing sales team in a fast-paced commercial environment.
- Strong coaching, mentoring, and people leadership skills.
- A track record of improving conversion rates and commercial performance.
- Commercially astute, with a strong understanding of balancing revenue growth and margin.
- Excellent analytical skills with the ability to turn data into action.
- A strong work ethic with a hands-on leadership style.
- Confidence collaborating with cross-functional stakeholders including Marketing, Commercial, Finance, and Operations.
- Experience within e-commerce, retail, horticulture, or a similar customer-focused sector is advantageous.
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The Details
- Salary: £55,000-£60,000 basic, OTE £80,000
- Location: Chorley, Lancashire – full time, office based
- Reporting to: Marketing & Growth Director
- Start Date: ASAP
If you're a commercially driven sales leader ready to take ownership of a growing sales function, we'd love to hear from you.
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