Head of Sales – Leading Drinks Supplier – London – Up to £70,000 plus uncapped commission

My client is a fast-growing, international consumer goods business entering an exciting phase of rapid expansion. The organization combines strong operational capabilities, advanced logistics, and data-driven strategy to scale brands across multiple markets. This business has an exceptional WINE (spirits and beer) portfolio suitable for cross-channel success.

The business manages a curated portfolio within the beers, wines, and spirits category, working with a range of established producers and heritage regions. The focus is on building a high-performing commercial function to accelerate growth across the UK market. The Head of Sales will be responsible for driving new business across their specified category, along with bringing their commercial excellence and leadership to the role.

This role requires 5 days in the London office (with days in trade or meetings included) along with a black book of contacts across either On or Off trade. A very exciting opportunity open to varied candidates in the Drinks FMCG sector.

What this business offers:

• A competitive salary and performance-based bonuses.
• Opportunities for professional development and career growth.
• The chance to work with a globally recognized brand in an exciting and dynamic industry.
• A collaborative and supportive work culture.

Head of Sales responsibilities include:

• Own and deliver the UK sales strategy across multiples, wholesale, cash & carry, convenience, or HoReCa channels.
• Drive revenue growth, market share expansion, and margin improvement against ambitious commercial targets.
• Identify, target, and win new business opportunities, with a focus on securing high-value accounts.
• Build, manage, and convert a strong sales pipeline from prospecting through to close.
• Lead end-to-end commercial negotiations, including pricing, terms, and promotional agreements.
• Leverage and expand an active network of buyers and decision-makers to accelerate market penetration.
• Develop tailored, insight-led customer proposals aligned to category trends and commercial opportunities.
• Establish and grow strategic relationships with key national and regional accounts.
• Create and execute joint business plans (JBPs) to drive long-term customer growth and value creation.
• Increase distribution, visibility, and rate of sale within existing accounts.
• Own forecasting, budgeting, and pipeline management, ensuring accuracy and delivery against plan.
• Use data, analytics, and CRM tools to improve decision-making, performance tracking, and execution.
• Collaborate cross-functionally to ensure strong customer delivery, operational alignment, and scalable growth.
• Monitor market trends, competitor activity, and customer performance to identify risks and unlock new growth opportunities.