C&M Travel Recruitment
Head of Sales
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Head of Sales (B2B), Travel Industry, North East England (Hybrid)
Are you a commercially driven sales leader with a passion for winning new business and developing high-performing teams? We're looking for an ambitious Head of Sales to play a key role in shaping the future of a growing travel industry organisation.
This is a hands-on leadership role for someone who thrives on creating opportunities, building strong industry relationships and delivering measurable commercial results. You'll lead and develop a small sales team while working closely with marketing and senior leadership to identify new markets, generate qualified leads and convert prospects into long-term customers.
Key Responsibilities
- Develop and deliver the companywide sales strategy, achieving ambitious commercial targets.
- Lead, motivate and develop the sales team, driving a high-performance culture and accountability.
- Generate new business through proactive prospecting, networking, referrals, cold outreach and industry events.
- Build and manage a strong pipeline of qualified opportunities, ensuring consistent follow-up and conversion.
- Develop trusted relationships with travel businesses, business owners and senior decision-makers across the UK.
- Identify customer challenges and present tailored solutions that demonstrate value.
- Work closely with the marketing team to align campaigns with customer needs, market trends and commercial objectives.
- Represent the business at industry events, conferences and networking opportunities to raise brand awareness and generate leads.
- Monitor sales performance, pipeline activity and conversion rates, providing regular reporting and insights to senior leadership.
- Identify new commercial opportunities, strategic partnerships and routes to market.
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What We're Looking For
- Proven success in a senior sales, business development or commercial leadership role within the travel industry.
- A strong track record of winning new business through proactive sales activity.
- Experience leading, coaching and developing successful sales teams.
- Knowledge of the travel industry and an understanding of the challenges facing travel businesses.
- Excellent relationship-building, negotiation and stakeholder management skills.
- Experience managing complex sales cycles and building high-quality sales pipelines.
- Commercially minded, results-focused and comfortable using data to drive decisions.
- A proactive, hands-on leader with the confidence to challenge, innovate and deliver change.
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What's on Offer
- Highly competitive salary in line with and dependant on experience
- Bonus linked to output and objectives
- Company pension.
- Cycle to Work scheme.
- The opportunity to lead a key commercial function within a growing business.
- A collaborative leadership team with direct exposure to senior management and the Board.
- The chance to make a significant impact on business growth and the future direction of the organisation.
If you're an experienced sales leader who enjoys opening doors, building relationships and delivering sustainable commercial growth, we'd love to hear from you.
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