Hooke London
Head of Sales and Business Development
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Head of Business Development & Sales
HOOKE is a pioneering preventative healthcare and longevity clinic in Mayfair, London, created to help clients live longer, healthier and better lives. As HOOKE enters its next stage of growth, developing a strong and consistent pipeline of new clients and strategic referral relationships is a key business priority.
HOOKE is seeking an exceptional Head of Business Development & Sales to take direct responsibility for generating new business and accelerating the growth of the clinic. This is first and foremost a high-value B2C sales and business development role, requiring someone who can build trust and credibility with UHNW individuals rather than relying on a transactional approach.
Brief Outline
- Role: Head of Business Development & Sales
- Reporting to: Chief Executive Officer
- Business: HOOKE London
- Salary: £70,000 + Commission
- Location: London, with significant time spent externally meeting prospective clients and partners
- Start date: ASAP
About HOOKE
Bringing together expertise across medicine, nutrition, fitness, psychology and brain health, HOOKE takes an integrated, proactive and highly personalised approach. Advanced diagnostics, scientific expertise and continuous monitoring enable the team to identify vulnerabilities early and develop strategies designed to optimise healthspan and long-term wellbeing.
At the heart of HOOKE is a long-term relationship with each client. Rather than providing episodic healthcare, HOOKE's multidisciplinary team works collaboratively around the individual, providing continuity of care and evolving recommendations as health, lifestyle and circumstances change.
The HOOKE experience includes comprehensive Health Investigations, the proprietary BioPortrait and BioScore, advanced diagnostics, personalised nutrition and fitness programmes, performance and wellbeing coaching, and ongoing access to an integrated team of medical and healthcare specialists. Membership supports an ongoing relationship with HOOKE through proactive health management, specialist access, dynamic health plans and seven-day concierge support.
The Role
The successful candidate will be highly visible in the market, proactively identifying, cultivating and converting prospective clients rather than relying predominantly on inbound enquiries or traditional marketing activity.
The role requires someone with a track record of developing relationships with high-net-worth and ultra-high-net-worth individuals, entrepreneurs, business leaders and C-suite executives, as well as the trusted advisers and organisations around them. Alongside direct client acquisition, the postholder will build a powerful network of introducers and strategic partners, including family offices, private banks, wealth managers, luxury businesses, professional advisers and selected corporate organisations.
This person must combine commercial drive with discretion, intelligence and exceptional relationship-building skills. Selling preventative healthcare and longevity requires trust and credibility rather than a transactional approach.
Success will be measured by qualified pipeline, conversion, new clients, new memberships, revenue and the development of sustainable referral channels.
Key Responsibilities
New Business Development & Sales
- Take direct responsibility for generating new client revenue across HOOKE's Investigations, programmes and memberships
- Build and manage a strong, measurable pipeline of prospective clients, with disciplined activity from first approach through qualification and conversion
- Proactively identify and approach individuals and organisations whose profile aligns with HOOKE's target audience
- Develop new business amongst HNW and UHNW individuals, entrepreneurs, founders, senior executives and C-suite leaders
- Create opportunities through personal introductions, networking, events, referrals and targeted prospecting
- Meet prospective clients personally wherever appropriate, representing HOOKE with credibility, discretion and confidence
- Understand each prospect's motivations and priorities and articulate the most appropriate entry point into the HOOKE ecosystem
- Maintain thoughtful, persistent follow-up throughout what may be a longer and highly relationship-driven sales cycle
- Develop strategies to convert clients undertaking standalone Investigations into longer-term HOOKE members
- Take personal ownership of agreed sales targets and revenue objectives
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Client Conversion, Handover & Continuity
- Agree the appropriate point of formal handover with the on-site/client services team for each newly engaged client
- Prepare and deliver a complete handover covering the client's background, motivations, expectations, agreed services, commercial commitments, relevant preferences or sensitivities and next steps
- Remain available to support the relationship where commercially or strategically valuable, in close coordination with the client services team
- Gather feedback on conversion and handover quality to strengthen the sales process and continually improve the transition into the HOOKE experience
Family Offices, Private Wealth & Trusted Advisers
- Develop a significant referral network within the private wealth ecosystem, including:
- Single and multi-family offices, private banks and private bankers, wealth and investment managers
- Family office advisers, lawyers and accountants serving UHNW clients, trustees and fiduciaries
- Private-client advisers, executive search and leadership networks, luxury lifestyle and concierge businesses
Corporate & C-Suite Development
- Develop relationships with founders, CEOs, boards and senior leadership teams
- Identify opportunities for HOOKE to work with organisations seeking premium preventative health and performance programmes for senior executives
- Explore corporate membership, executive health and leadership wellbeing opportunities where commercially and strategically appropriate
- Build relationships with HR Directors, Chief People Officers, reward and benefits leaders and executive wellbeing decision-makers within selected organisations
Strategic Partnerships
- Identify, develop and manage partnerships capable of introducing qualified new clients to HOOKE. Relevant sectors may include luxury hospitality and travel, private aviation, luxury residential and property, premium financial services, private members' clubs, sport and performance, luxury automotive, high-end concierge services, executive networks, and selected health and wellbeing businesses.
- Assess each potential partnership for both commercial opportunity and alignment with HOOKE's positioning and clientele
- Develop mutually beneficial introductions, activations, events and collaborations designed to generate qualified prospects rather than brand exposure alone
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Events & Networking
- Represent HOOKE actively within relevant business, private wealth, luxury and social networks
- Identify the events, forums and communities where prospective clients and introducers are genuinely present
- Attend external events regularly and proactively develop relationships and leads
- Work with Marketing and Client Services to create intimate HOOKE events, dinners, talks and experiences that introduce prospective clients to the clinic and its experts
- Develop relationships with existing members who may naturally become advocates and introducers for HOOKE
- Ensure every event has clear commercial objectives and timely, personalised follow-up
Pipeline, CRM & Commercial Reporting
- Maintain an accurate and disciplined CRM covering prospects, introducers, opportunities, activity, handover status and conversion
- Establish clear sales stages from initial prospect through qualified opportunity, consultation, Investigation, membership and formal client handover
- Develop monthly and quarterly sales forecasts and report regularly to the CEO on pipeline value, activity, conversion, revenue and future opportunities
- Track lead sources to establish which relationships, partnerships, events and activities deliver meaningful business
- Monitor conversion rates and identify barriers preventing prospective clients from progressing
- Use commercial insight and client feedback to recommend changes to propositions, messaging or sales processes where appropriate
Collaboration with Marketing
- Work closely with the CEO and Marketing function to ensure activity supports the commercial priorities of the business
- Provide market intelligence on prospective client needs, objections and buying behaviour
- Help shape campaigns, content, thought leadership and events around the audiences most likely to convert
- Provide feedback on the quality and conversion potential of inbound enquiries
- Help communicate HOOKE's sophisticated clinical proposition simply and compellingly to prospective clients
Candidate Profile
Essential
- A demonstrable track record of personally generating and converting new business
- Experience selling high-value products, services or memberships directly to individuals
- A strong understanding of the expectations of HNW and UHNW clients
- Confidence operating amongst founders, entrepreneurs and C-suite executives
- Outstanding interpersonal and communication skills and the ability to build trust without appearing overly sales-driven
- Excellent commercial judgement, negotiating skills, pipeline management and CRM discipline
- High levels of discretion and sensitivity when discussing personal health and private circumstances
- The ability to develop relationships with family offices and trusted private-client intermediaries
- A strong existing network, combined with the energy and discipline to build substantially beyond it
- Confidence working towards clearly defined revenue and conversion targets
- Healthcare or longevity experience desirable but not essential
Health and Longevity Optimisation Limited t/a Hooke is committed to equality of opportunity and to selection on merit, we welcome applications from all suitably qualified candidates
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