Sonara
Head of Sales and Membership - New Opening
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About Us
We are launching an exceptional new luxury Banya and wellness destination on the King’s Road in Chelsea, a contemporary members-led spa experience blending thermal wellness, social ritual, private bathing suites, treatments, premium hospitality, and elevated service. We are seeking an ambitious, commercially driven, and highly personable Head of Sales & Membership to lead revenue generation, membership growth, and guest conversion ahead of launch and beyond.
The Role
As Head of Sales & Membership, you will be responsible for developing and executing the spa’s sales and membership strategy, ensuring exceptional guest acquisition, retention, and revenue performance. You will oversee the sales journey from first enquiry through to long-term membership conversion, while creating compelling packages, experiences, and partnerships that position the spa as one of London’s most sought-after wellness destinations.
Key Responsibilities
Sales
- Design and implement the full sales funnel to maximise revenue across day passes, treatments, retail, food & beverage, private suites, and memberships
- Lead sales of high-value private Banya suites, including bespoke packages, events, group bookings, and VIP experiences
- Collaborate with marketing to align campaigns with sales objectives and membership growth targets
- Build partnerships with luxury brands, hotels, concierge services, and corporate clients to drive high-value referrals
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Membership & Guest Experience
- Own the end-to-end customer journey from first enquiry through to conversion
- Set up reporting dashboards and KPIs across sales, membership growth, retention, and guest spend
- Manage the membership programme, including limited and unlimited tiers, pricing structure, benefits, and retention strategy
- Drive acquisition and conversion of members through direct sales, partnerships, referrals, and inbound marketing leads
- Define and optimise the full member experience, ensuring seamless transitions between enquiry, arrival, treatment, and post-visit retention
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Operations
- Work with the GM to design and implement CRM systems, sales processes, scripts, and workflows to manage leads, bookings, and member communications
- Establish all commercial operating procedures required for launch, including enquiry handling, booking journey, conversion tracking, and upsell processes
- Recruit, train, and manage the sales and front-of-house team to ensure consistent upselling and high conversion performance
Why Join Us?
If you're ready to lead the commercial success of an exciting new luxury spa destination, shaping its sales strategy and membership experience from day one, we'd love to hear from you.
Join Sonara Spa and become part of a passionate team committed to delivering exceptional wellness experiences, meaningful connections, and outstanding guest service. Apply today!
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