Blendsmiths
Head of Sales
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Head Of Sales
Location: Hybrid, Kirkby Lonsdale or Remote
Reports to: Founders
Employment Type: Full-Time
Blendsmiths was established in 2017, with a focus on changing the way the world drinks.
In nearly 10 years of trading, Blendsmiths has become a leading brand in the F&B sector across the UK, renowned for high quality and innovative drinks.
Blended to be different; blended to be extraordinary, we are ambitious about taking the extraordinary to new heights and that’s only possible by building a great team.
Job Overview
Blendsmiths is entering the next stage of its growth journey. Having established itself as a leading premium drinks partner to cafés, hospitality operators and foodservice customers across the UK and internationally, our ambition is to build a £10m+ business and become the go-to alternative drinks company of choice.
Reporting directly to the Founders and operating as a senior member of the leadership team, we are looking for an exceptional Head of Sales to help us achieve the business ambitions. You will own the sales strategy, lead and develop our UK and International sales team and build the pipeline required to deliver sustainable, profitable growth.
A major focus will be accelerating our presence within multi-site café, hospitality and foodservice operators, whilst continuing to develop our independent, distributor, and international channels.
This is not simply a role for a successful salesperson. We are looking for someone who can build a high-performing sales organisation, develop people, implement strong commercial discipline and play an influential role in shaping the future strategy of Blendsmiths.
You will combine strategic thinking with hands-on execution and will be comfortable moving between board-level commercial planning, coaching the sales team and leading conversations with some of the largest prospective customers in our market.
We will need you to be a commercially ambitious and strategic individual who brings energy, a positive work ethic, intelligence, creativity and great conversation. We like to hire people who are hungry to be part of something very special, someone who thrives in a fast-moving, entrepreneurial setting, and is energized by the opportunity to have real impact, working alongside likeminded colleagues.
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Key Responsibilities
- Define the strategy to maximize revenue and profits for Blendsmiths, through successful customer propositions. Including:
- Geographical Markets
- Customer Channels
- Pricing and Promotions
- Range, and formats
- Trade Marketing
- Take ownership of the headline revenue target, ensuring there is a suitable strategy for success.
- Conduct market research to assess potential demand, competition, and pricing strategies.
- Create compelling and successful customer proposals – which succeed in winning new customers, or new business with existing customers.
- Be the senior point of contact for all customers – providing first-class customer service, and an engaging and efficient customer experience.
- Build the team – build, lead and develop a high-performing, accountable sales team with clear targets, KPI’s, territories, pipeline expectations and standards of execution.
- Culture - create a culture of high performance through regular coaching, structured one-to-ones, pipeline reviews, forecasting and proactive performance management.
- Work closely with the Founders and board to shape the commercial strategy of the business, identifying where Blendsmiths should compete, which customer segments offer the greatest opportunity and where resources should be deployed
- Translate the company's long-term growth ambitions into an actionable 1, 3 and 5 year sales plan.
- Own the sales pipeline and forecasting process, ensuring there is sufficient qualified opportunity to achieve annual and longer-term revenue targets.
- Implement rigorous CRM discipline and establish clear sales stages, conversion metrics, probability weighting and accountability across the team.
- Produce accurate monthly and quarterly sales forecasts, proactive in identifying risks.
- Engage with the cross-functional team internally, to support the development of commercially optimized conditions.
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Skills & Experience
- Proven track record of leading and developing a high-performing B2B sales team.
- Experience operating as a Head of Sales, Sales Director or senior commercial leader in a growth business.
- Demonstrable experience winning and developing multi-site / national operator accounts.
- Strong understanding of hospitality, foodservice, coffee, beverages or an adjacent OOH market.
- Experience working with distributors while maintaining direct relationships with major end customers.
- Demonstrable ownership of significant revenue targets and commercial budgets.
- Strong forecasting, CRM and pipeline-management discipline.
- Comfortable operating with Founders and at board level.
- Evidence of having helped scale a business or sales function materially.
- A collaborative leader who is driven, understanding and brings people with them.
- Someone who is comfortable being hands-on, while also setting clear strategic direction.
Benefits Package
- Flexible working conditions
- £60,000 - £70,000 salary per annum (based on experience).
- Bonus structure
- Company laptop (Apple MacBook Pro).
- 25 days holiday
- Pension
- Private Health Insurance
- Complementary products each month
- On-site gym access
We operate in a friendly, collaborative environment where there is plenty of opportunity to learn, develop and grow amongst a highly creative and driven bunch.
If you are interested in applying for this position, we’d love to hear from you. Please send your resume to chris@blendsmiths.com.
There is no need for a cover letter, but a short introduction as to why you would like to join Blendsmiths and why you believe you would be a good fit in the body of the email would be welcomed.
We are also accepting short video introductions sent via WeTransfer and LinkedIn messages.
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