TCIC Living
Head of Sales
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Head of Sales – B2C Home Improvements
TCIC Living & My Eco Garden Room
Location: Pudsey, Leeds – Office and field-based
Job type: Full-time, permanent
Basic salary: £45,000–£50,000, depending on experience
On-target earnings: £70,000–£75,000, including performance bonus
About us
TCIC Living is an established and growing home-improvement company based in Leeds. Alongside My Eco Garden Room, we specialise in conservatory transformations, replacement roofs, internal insulation, windows, doors, home extensions and bespoke garden rooms.
With an established sales team, four dedicated installation teams and ambitious plans for continued growth, we’re looking for an experienced Head of Sales to lead our sales department.
About the role
We’re looking for a proven sales leader with extensive experience in the B2C home-improvement industry.
You’ll take responsibility for the day-to-day management and performance of our existing sales team, focusing on improving conversion rates, developing our salespeople and delivering consistent, profitable growth.
This is a hands-on management role combining office-based leadership with regular time in the field. You’ll accompany sales consultants on customer appointments to provide coaching and training, support important sales opportunities and occasionally cover appointments when required.
You’ll work closely with the Company Director and have the opportunity to shape the department, improve existing processes and play an important role in the continued development of the business.
Key responsibilities
Sales leadership and team development
- Lead, manage and develop our existing team of four field sales specialists.
- Set clear individual and departmental sales targets and monitor performance.
- Conduct regular team meetings, individual reviews and practical sales coaching.
- Accompany consultants on customer appointments to identify development opportunities and improve sales techniques.
- Support the team with objection handling, negotiations and closing important sales opportunities.
- Manage performance and establish a culture of accountability and continuous improvement.
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Sales performance and pipeline management
- Take ownership of the departmental sales pipeline, conversion rates and forecasting.
- Ensure customer enquiries, quotations and outstanding opportunities are followed up consistently.
- Identify opportunities to improve sales processes, customer experience and overall profitability.
- Use HubSpot to monitor sales activity, track performance and maintain accurate forecasts.
- Analyse lost sales and identify opportunities to improve conversion.
- Provide regular performance updates to the Company Director.
Commercial and operational management
- Deliver agreed departmental sales targets while maintaining profitability.
- Manage pricing and discounts within agreed commercial guidelines.
- Work closely with our technical and operations teams to ensure accurate quotations and achievable customer commitments.
- Maintain a consistent pipeline of profitable orders to support our installation teams.
- Ensure effective communication and handovers between sales, technical and operations.
- Work alongside marketing to provide feedback on lead quality and identify opportunities for growth.
Essential experience and requirements
Previous B2C home-improvement sales management experience is essential.
To be considered for this position, you must have:
- A minimum of three years’ experience managing a sales team.
- Proven experience managing field sales consultants selling directly to homeowners.
- Previous experience within windows, doors, conservatories, replacement roofs, home extensions, garden rooms or closely related home-improvement sectors.
- A demonstrable track record of improving sales performance, conversion rates and commercial results.
- Strong leadership skills and practical experience coaching, training and developing salespeople.
- Excellent communication, negotiation and problem-solving skills.
- Strong commercial awareness, including an understanding of pricing, margins and profitability.
- Experience using CRM systems to manage sales pipelines and monitor team performance.
- The ability to work from our Leeds office and travel to customer appointments across our service area.
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Experience using HubSpot would be advantageous but is not essential.
We’re looking for someone who has already demonstrated success leading a home-improvement sales team and can bring that experience directly into our business.
Please note: This position requires relevant B2C home-improvement sales management experience. Applicants with experience exclusively in B2B sales, account management or unrelated industries will not meet the essential requirements.
What we offer
- Competitive basic salary of £45,000–£50,000, depending on experience.
- Total on-target earnings of £70,000–£75,000, including a performance-related bonus.
- An established sales team within a growing home-improvement business.
- The opportunity to take ownership of the department and directly influence its performance.
- A hands-on leadership role with the freedom to develop and improve existing sales processes.
- Direct access to the Company Director.
- Long-term development opportunities as the business continues to grow.
How to apply
If you’re an experienced sales leader with a proven background in the B2C home-improvement industry, we’d like to hear from you.
Please submit your CV, including details of the home-improvement products you’ve sold, the size of the sales teams you’ve managed and examples of improvements you’ve delivered in sales performance, conversion rates or profitability.
Shortlisted candidates will be invited to discuss their experience and approach to managing and developing a successful sales team.
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