Christy Media Solutions
Head of Sales Europe (Hardware)
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Head of Sales Europe
International Manufacturer – ProAV / Broadcast Technology
Location: UK based | Europe-wide remit
We are conducting a confidential search for a senior Head of Sales Europe on behalf of an established international manufacturer within the ProAV and broadcast technology sector.
This is a hands-on sales leadership position with responsibility for an established European field sales team and an eight-figure regional business.
The Opportunity
The successful candidate will lead a multi-country team of Regional Sales Managers across Europe, with responsibility for coaching, motivating and driving the team to generate new business and deliver sustainable revenue growth.
This is not a personal-contributor sales role. The focus is on getting the best from an experienced sales team: creating greater commercial discipline, increasing proactive business development, improving forecasting accuracy and ensuring clear accountability for performance.
The role requires someone equally comfortable developing people, interrogating a pipeline, challenging a forecast and working cross-functionally to ensure the wider business is prepared to support customer demand.
Key Responsibilities
- Lead, coach and develop a multi-country team of Regional Sales Managers across Europe.
- Drive a proactive business development culture, ensuring the sales team creates opportunities rather than relying solely on inbound or channel-generated demand.
- Set clear expectations, KPIs and accountability across the sales organisation.
- Improve forecasting accuracy, pipeline visibility and Salesforce/CRM discipline.
- Drive revenue growth across both direct customer relationships and established reseller/distribution channels.
- Work closely with Operations to provide accurate forward-looking demand and sales forecasts.
- Strengthen pricing discipline, commercial consistency and sales execution across Europe.
- Partner effectively with Product Management, Marketing and Operations to translate market opportunities into commercial results.
- Coach and support the team on major opportunities without becoming the primary salesperson.
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The Mandate
The business is moving from a period of operational consolidation into its next phase of commercial growth.
Key priorities include:
- Developing and motivating a high-performing European field sales team.
- Increasing proactive new business development and customer engagement.
- Improving sales discipline, forecasting and pipeline management.
- Creating greater consistency and accountability across regional performance.
- Strengthening the link between commercial forecasting and operational planning.
- Delivering sustainable growth across an established eight-figure European business.
This is a leadership role with no individual sales target. Success will be measured through the performance of the wider European sales organisation, including:
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- Team performance and development
- Revenue growth
- New business generation
- Forecast accuracy
- Pipeline quality and CRM discipline
- Commercial execution
Candidate Profile
We are looking for an experienced sales leader from a hardware manufacturing or closely related technology environment who can demonstrate:
- Experience leading and developing multi-country field sales teams across Europe.
- A hands-on coaching style with a track record of motivating and stretching experienced salespeople.
- Strong direct business development experience alongside an understanding of channel, reseller and distribution models.
- Responsibility for a significant multi-million-pound/euro regional sales operation.
- Strong forecasting, pipeline management, CRM and sales governance capability.
- Experience translating sales forecasts into meaningful information for Operations, Supply Chain or manufacturing teams.
- Strong commercial judgement and the confidence to hold teams accountable for performance.
- The ability to work effectively across Sales, Product, Marketing and Operations.
Experience within professional AV, broadcast, video production, imaging or a closely related hardware technology sector would be highly desirable.
Compensation
- Base salary circa £110,000–£120,000
- Performance-based bonus
- Car allowance
- Comprehensive benefits package
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