• Develop and execute the Europe and UK market-entry and growth strategy, prioritizing territories based on commercial potential, brand fit, and route-to-market economics.
• Build market plans for priority territories such as the UK, France, Germany, Italy, Spain, Benelux, and Scandinavia, while identifying additional high-potential markets.
• Recommend the right go-to-market model by territory, including direct wholesale, independent sales agents, distributors, showrooms, and strategic partnerships.
• Create annual and multi-year revenue plans, territory priorities, account targets, and expansion milestones.

B2B Wholesale & Key Account Development

• Build and convert a high-quality pipeline of department stores, specialty retailers, resort and destination boutiques, independent boutiques, e-commerce retailers, and other strategic wholesale partners.
• Personally lead senior buyer relationships, key-account acquisition, seasonal selling, commercial negotiations, and account development.
• Establish disciplined account segmentation, prospecting, follow-up, reorder, and retention processes.
• Grow repeat business and account productivity while protecting brand positioning, pricing discipline, and channel strategy.

European & UK Commercial Expertise

• Apply strong knowledge of European and UK wholesale buying cycles, retail structures, regional customer preferences, pricing expectations, and seasonal delivery calendars.
• Understand the practical commercial implications of cross-border trade, including wholesale pricing, landed cost, duties, VAT, import structures, payment terms, credit risk, returns, and logistics.
• Work effectively with finance, logistics, legal, and compliance specialists on market-specific requirements, including relevant textile/product labeling and consumer-product obligations.
• Monitor regional competitors, price architecture, distribution models, and market trends to identify opportunities for America & Beyond.

Sales Organization & Leadership

• Determine the sales infrastructure required by market and stage of growth.
• Recruit, appoint, and manage sales managers, agents, distributors, representatives, and/or showroom partners as needed.
• Set targets, territories, KPIs, commission frameworks, and performance expectations for the regional sales organization.
• Build a high-accountability sales culture focused on profitable new-account acquisition, retention, and sustainable revenue growth.

Commercial & Operational Ownership

• Own regional sales forecasting, pipeline visibility, revenue performance, and commercial reporting to U.S. leadership.
• Partner with leadership on pricing, margins, product assortment, inventory planning, delivery requirements, and market-specific opportunities.
• Provide recommendations on European warehousing, fulfillment, distribution, and customer-service infrastructure as the business scales.
• Maintain visibility into account profitability, payment performance, reorder opportunities, and operational issues affecting growth.

Product & Market Intelligence

• Provide actionable feedback to design, merchandising, and leadership teams on products, categories, colors, prints, silhouettes, and price points with strong regional potential.
• Use buyer feedback and sell-in results to identify opportunities for future collections without compromising America & Beyond’s brand identity.
• Identify white-space opportunities across resortwear, apparel, handbags, jewelry, and accessories.

Trade Shows & Industry Representation

• Recommend the European and UK trade shows, showrooms, buying events, and industry networks most likely to generate qualified wholesale business.
• Represent America & Beyond at buyer meetings, trade shows, showrooms, and strategic account presentations.
• Evaluate events and market activity based on qualified leads, orders, account quality, follow-up conversion, and ROI.

Leadership Profile

• Entrepreneurial, commercially driven, and comfortable building a market from the ground up.
• Strategic enough to design the regional plan and hands-on enough to personally open accounts.
• Well connected within European fashion wholesale and credible with senior buyers and commercial partners.
• Data-driven, accountable for revenue, and disciplined about margins and execution.
• Able to operate independently while remaining closely aligned with the founders and U.S. leadership.
• Capable of evolving from an individual business builder into the leader of a larger regional organization.

Measures of Success

• European and UK wholesale revenue growth and contribution margin.
• Number, quality, and strategic value of new wholesale accounts opened.
• Acquisition and development of key retail partners.
• Repeat-order rate, account retention, and account productivity.
• Development of profitable routes to market and an effective regional sales network.
• Forecast accuracy, pipeline quality, and sales execution.
• Creation of a scalable commercial and operational foundation for America & Beyond in Europe and the UK.

Why This Role Matters

This position will serve as the commercial leader for America & Beyond’s European expansion. We are seeking someone who can do more than sell a collection: the right person will build the market, create the relationships, establish the team and infrastructure, and develop Europe and the UK into a meaningful long-term growth engine for the brand.