Apprentify
Head of Sales (HF1360424)
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Head of Sales
Enterprise Software | London
The Opportunity
Our client, a privately-held developer tools company, is hiring a Head of Sales to build and lead its commercial sales function. The product is a widely-adopted software component used by developers at a large share of the world's largest enterprises, distributed under a free/open model with a paid enterprise tier — this is a classic product-led-growth business now looking to professionalize how it converts that adoption into enterprise revenue, and this hire is central to that shift.
Company Snapshot
A privately-held, London-based developer tools company whose core product is used by developers at a large majority of the world's largest enterprises, distributed via a free community version alongside a paid enterprise license.
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What You'll Own
- Building and leading the company's sales function from the ground up, including hiring and process design
- Converting product-led adoption (widespread developer/community usage) into enterprise licensing revenue
- Engaging technical buyers and economic decision-makers within large enterprise accounts
- Defining and owning the enterprise sales motion — pricing conversations, procurement, and renewal/expansion strategy
- Partnering closely with product and engineering leadership, given the technical nature of the buyer
What We're Looking For
- A track record building or scaling a sales function at a developer tools, open-source, or PLG (product-led growth) software company
- Experience selling to technical buyers — engineering leaders, architects, developers — not just traditional economic buyers
- Comfort operating without a large existing sales infrastructure — this is a build role
- Experience converting free/self-serve users into paid enterprise customers
- Credibility with both technical and commercial stakeholders
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Compensation & Package
- Base: £100,000
- On-target commission: £100,000 (Total on-target earnings: £200,000)
Location & Logistics
London
Confidentiality & Process
This search is being conducted on a confidential basis on behalf of our client. All enquiries and applications will be treated in strict confidence.
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