Ahti Interiors
Head of Sales - Indonesia

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Head of Sales – Indonesia
Location: Bali, Indonesia
Relocation from the UK required
Company: Ahti Interiors
Industry: Premium Bathrooms, Sanitaryware & Architectural Products
Employment Type: Full-time
About Ahti Interiors
Ahti Interiors is a growing premium bathroom and architectural products brand supplying architects, interior designers, developers, contractors, and hospitality projects across Indonesia.
We are now looking for an experienced Head of Sales to relocate from the UK to Bali and take responsibility for leading and developing our sales function in Indonesia.
This is a senior, hands-on role for someone who combines strong personal sales ability with commercial leadership, team management, and the ability to build systems and processes.
The successful candidate will work closely with the Founder and senior management team, with the opportunity to grow into a broader Commercial Director position as the company expands to other countries.
The Role
The Head of Sales will take ownership of Ahti’s sales performance across Indonesia and progressively become the senior commercial contact for key clients, architects, designers, developers, and contractors.
You will initially work closely with the Founder to understand the existing client base, relationships, sales process, and market.
Over time, you will be expected to assume responsibility for the day-to-day commercial function and build a sales organization that can operate independently of the Founder.
This is not purely a management position. We are looking for someone who is comfortable personally developing relationships, attending meetings, presenting products, negotiating significant opportunities, and closing business while simultaneously developing the wider sales team.
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Key Responsibilities
Sales Leadership
- Lead Ahti’s sales organization across Indonesia and take responsibility for overall sales performance.
- Set revenue targets, individual sales targets, and activity KPIs.
- Run weekly sales and pipeline meetings.
- Establish clear accountability across the sales team.
- Monitor individual and team performance and intervene quickly where performance is below expectations.
- Recruit, coach, and develop high-performing salespeople as the organization grows.
Business Development
- Develop relationships
- Identify significant new projects and commercial opportunities across Indonesia.
- Develop relationships with key decision-makers within target organizations.
- Represent Ahti at meetings, industry events, exhibitions, and networking opportunities.
- Build Ahti into a recognized specification partner within Indonesia's architecture and design community.
Sales Process & CRM
- Create a disciplined and measurable sales process.
- Ensure the CRM is consistently used across the sales organization.
- Build reliable monthly and quarterly sales forecasting.
- Introduce clear reporting.
Sales Strategy
- Work with senior management to develop Ahti's commercial strategy.
- Analyze competitors and identify opportunities to strengthen Ahti’s market position.
- Support future expansion.
Team Development
A critical part of this role is developing the Indonesian sales team. You will be expected to coach the team. The objective is to build a commercial organization that is systematic, accountable, and scalable.
Candidate Profile
We are looking for someone currently based in the UK who is interested in relocating permanently or long-term to Bali.


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You have approximately B2B sales experience, including meaningful responsibility for managing customers, revenue, and ideally a sales team.
Strong candidates may currently hold positions such as:
Preferred Industry Experience
Experience within one or more of the following would be particularly valuable:
- Bathrooms and sanitaryware
- Kitchens
- Architectural products
- Interior finishes
- Furniture
- Lighting
- Tiles and surfaces
- Stone
- Architectural hardware
- Premium appliances
- Building products
- Hospitality FF&E
- Luxury interiors
Experience selling through architects, designers, developers, and contractors is highly desirable.
What We Are Looking For
You should be:
- Highly commercially driven
- Confident developing senior client relationships
- An experienced B2B salesperson
- Comfortable personally closing significant opportunities
- A capable manager and coach
- Structured and process-driven
- Comfortable working with CRM systems and sales data
- Strong at forecasting
- Entrepreneurial
- Highly accountable
- Comfortable operating in a growing business rather than a large corporate environment
- Able to work across different cultures
- Comfortable with ambiguity and building processes rather than inheriting them
- Interested in building a team and organization, not simply managing an existing one
Relocation to Bali
This is a Bali-based position and is not a remote role.
The successful candidate will be required to relocate from the UK to Bali and work closely with the local team.
Ahti will support the appropriate Indonesian employment and immigration arrangements required for the successful international candidate.
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