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Head of Sales
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Head of Grocery Sales | SME Drinks Challenger Brand that is Scaling
šLocation: Central London, office based with flexibility (3-4 days contact days)
šŗBase salary of up to Ā£75,000 + package
Are you a Senior National Account Manager ready to take the next step into a broader commercial leadership role?
We're partnering with an exciting FMCG brand as they enter a pivotal stage of growth. Already listed with major national retailers including Tesco, Waitrose, and Ocado, the business is scaling and looking for a commercially driven sales leader to help shape its next chapter.
This business has spent years building a remarkable product, establishing a premium reputation, and securing distribution. Now, with significant retail momentum behind it, it's looking for someone to help lead the next phase of growth.
Why this role?
- You'll own key retail relationships, drive commercial strategy, lead negotiations, manage P&L performance, and have direct influence on the future direction of the business.
- You'll also gain people management experience from day one, leading an On-Trade National Account Manager while helping shape what the wider commercial team looks like as the business grows.
For the right person, this is the perfect step-up opportunity from Senior NAM or Controller level into a commercial leadership role.
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What you'll be responsible for
- Leading the commercial strategy across Grocery, Wholesale, Amazon, and On-Trade channels
- Owning relationships with major UK retailers and key distribution partners
- Driving sales, profitability, and market share growth across existing and new accounts
- Managing trade spend, promotional investment, and channel P&L performance
- Using data and category insight to influence retailer strategy and unlock growth opportunities
- Coaching and developing a direct report responsible for the On-Trade channel
- Working closely with marketing, operations, and leadership teams to deliver business objectives
- Contributing to wider strategic planning as part of the senior leadership team
About you
We're open to people stepping into their first Head of Sales position, provided you've built a strong track record within FMCG, heavily weighted towards Top 4 Grocery Mults, and know how to deliver results.
You'll likely bring:
- Experience managing major grocery accounts within the UK retail landscape
- Strong commercial acumen with ownership of budgets, forecasting, and profitability
- Confidence influencing senior buyers and negotiating complex agreements
- A hands-on approach and willingness to operate at both strategic and operational levels
- Experience in a challenger, scale-up, or entrepreneurial environment
- The ability to turn retailer and market data into actionable commercial plans
- A growth mindset and genuine desire to help build something special
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Drinks experience would be advantageous, but we're equally interested in outstanding commercial talent from adjacent FMCG categories.
What's on offer?
- Discretionary bonus
- Share options
- Pension contribution and life assurance
- 25 days holiday plus birthday off
- Hybrid working
- Dedicated development support and annual training budget
- Genuine progression opportunities as the business continues to scale
The opportunity
The brand has already secured national listings and with significant investment behind growth plans and ambitious expansion targets ahead, this is an opportunity to make a visible impact in a business where your contribution will shape the future.
If you're a high-performing Senior NAM, National Account Controller, or Commercial Manager looking for your next challenge, we'd love to hear from you.
š© Apply directly or contact me for a confidential conversation.
āIt took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what Iāve been looking for.ā
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