The Converters Home Improvement Group
Head Of Sales & Marketing
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Head of Sales & Marketing
The Converters Home Improvement Group
Salary: £40,000 – £45,000 Basic Salary + Commission & Performance Bonus
Location: Dunfermline, Fife
Job Type: Full-Time
Lead the Growth of Scotland’s Most Ambitious Home Improvement Group
The Converters Home Improvement Group is one of Scotland’s fastest-growing home improvement businesses, operating multiple specialist brands including:
- The Conservatory Converters
- The Garage Converters
- Garden 2 Room
- Media Walls Scotland
- The Blind & Shutter Company Scotland
- NEW The Window & Door Converters
- NEW The Home Extension Company
- Trailblazing Digital
With ambitious plans to become Scotland’s leading home improvement group, we’re seeking an exceptional Head of Sales & Marketing to help increase revenues, build and manage high-performing teams, and drive customer acquisition across all of our brands.
This is a senior leadership position reporting directly to the Group Directors and management team which offers the opportunity to play a key role in shaping the future of a rapidly expanding business.
The Opportunity
We’re looking for a commercially minded leader who understands both sales and marketing and can create a seamless customer journey from lead generation, CRM management and pipeline through to conversion and customer retention.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
You’ll be responsible for building and managing our sales and marketing functions, increasing lead volumes, improving conversion rates, developing reporting systems, and driving overall revenue growth.
This role would suit someone with experience in home improvements, construction, property, retail, direct-to-consumer sales, or a fast-paced growth business with modern digital sales and marketing knowledge.
Key Responsibilities
Sales Leadership
- Manage the Group’s sales processes across all brands
- Follow up unsold surveys with comms and nurturing flows
- Negotiate with our customers to land the sale
- Monitor and report on sales performance and KPIs
- Improve lead-to-sale conversion rates
- Manage forecasting, reporting and pipeline activity
Marketing Leadership
- Support our digital team execute group-wide marketing strategies
- Work closely with external agencies and internal teams
- Improve brand awareness across Scotland
- Drive customer acquisition and retention strategies
- Analyse marketing performance and customer data
What We’re Looking For
Essential
- Experience with CRM's, workflows and automations
- Excellent negotiation skills
- Strong commercial and financial awareness
- Experience managing KPIs and performance reporting
- Data-driven decision maker
- Strong communication and presentation skills
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Highly Desirable
- Experience within home improvements, construction, property or related B2C sectors
- Digital and direct marketing knowledge
- Experience managing multi million pounds annual sales targets
What Success Looks Like
Within your first 12 months, you’ll be expected to:
- Help develop a modern automated sales and marketing system within our CRM
- Increase qualified lead generation across all brands
- Improve sales conversion rates
- Implement improved reporting and forecasting systems
- Deliver measurable revenue growth across the group
What We Offer
- £40,000 – £45,000 basic salary depending on experience
- Commission on sales
- Attractive performance bonus structure
- Genuine career path plan
- Opportunity to shape and lead one of Scotland’s most exciting home improvement growth businesses
Apply Today
If you’re an ambitious sales and marketing leader looking for a career-defining opportunity, we’d love to hear from you.
Please apply with your CV outlining:
- Sales and marketing achievements
- Examples of growth you’ve delivered
Join us and help build Scotland’s leading home improvement group.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills