Fluid Fusion - Beer, Wine & Spirits Recruitment
Head of Sales- On Trade
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Head of Sales | On Trade | Premium Drinks
A vibrant, fast-growing premium drinks brand with strong consumer traction, real market momentum, and an enviable reputation across the trade is looking for an experienced Interim Head of Sales to lead its On Trade national/regional accounts function.
This is a business with energy, ambition, and a product portfolio that genuinely resonates — the kind of brand that customers want on their fixture and consumers actively seek out. The priority for this appointment is to ensure commercial momentum is maintained, key relationships are expertly managed, and the business continues to trade with the discipline and pace its growth trajectory demands.
- You will take day-to-day ownership of the national & regional On Trade team together with the direct management of large national accounts, ensuring trading terms, joint business plans, and promotional programmes are actively managed and commercially optimised.
- You will work closely with internal stakeholders across Sales, Finance, and Marketing to maintain performance visibility, address trading gaps, and keep the commercial engine running at full capacity.
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You will be expected to bring:
- A clear commercial point of view — surfacing market dynamics, customer risks, and growth opportunities as they arise.
- Visible, confident leadership to the sales team from day one.
You will bring:
- Proven senior commercial experience within BRANDED drinks or FMCG.
- Strong hands-on national account management credentials and a demonstrable network across the On Trade.
- The ability to land quickly, build trust with customers and internal teams, and deliver immediate impact.
- Experience in the beer market is advantageous; soft drinks or spirits exposure is welcome.
- Rigorous commercial and performance management capability across trading terms, JBPs, and promotional investment.
- A steady, credible leadership presence that inspires confidence in both the team and the customer base.
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All candidates must be based in and eligible to work in the UK. VISA sponsorship is not available for this opportunity.
Candidates who meet the brief will be contacted within 2 weeks. This role is being recruited exclusively through Fluid Fusion Ltd.
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