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Head of Sales
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Head of Sales : Boutique Fitness
Location: London
Salary: A GBP 50,000+
I am looking for a driven, commercially minded Head of Sales to lead a London based fitness brands sales function across membership and corporate partnerships.
This is a hands-on leadership role for someone who thrives on targets, leads from the front, and knows how to build a strong sales culture. You'll own the sales strategy, manage a team of Sales Managers, and work closely with senior leadership to deliver structured, measurable revenue growth.
What You'll Do
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- Own and deliver the sales strategy across membership and corporate accounts.
- Lead, coach, and performance-manage a team of Sales Managers.
- Set clear targets, track performance, and drive accountability across the team.
- Build structured sales processes, from lead generation through to close.
- Develop corporate partnerships and new revenue opportunities.
- Work closely with marketing, operations, and front-of-house teams to create a seamless member journey.
- Report on KPIs, pipeline, conversion, and revenue performance.
- Continuously improve sales activity, tools, and team performance.
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What We're Looking For
- 5+ years sales experience in fitness, leisure, or premium hospitality.
- A proven track record of exceeding sales targets.
- Experience leading and developing a sales team.
- Strong corporate and membership sales experience.
- Commercially sharp, data-literate, and confident with CRM systems.
- High energy, positive attitude, and a strong presence.
- A genuine passion for fitness and the ability to inspire others.
For more info contact Call David Allen on or email
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