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Head of Scaled Demand
Department: Marketing
Locations: London
Job Requisition ID: JR001861
Table of contents
About The Team
This role sits within Integrated Marketing and partners closely with SMB Sales, Marketing Ops, Lifecycle, and Product Analytics.
We operate a hybrid PLG + sales motion, where a large portion of demand is generated through product and inbound, but monetised through a mix of self-serve and sales-assisted conversion. This role will work directly with the SMB team.
About The Role
Most growth teams optimise for traffic and pipeline. This role is about conversion. Miro has strong inbound, solid product-market fit, and a growing enterprise motion. What’s missing is a system to convert high-intent users who are already in our funnel but aren’t converting today. This role builds that system. You’ll create and operate a scaled demand engine that sits between self-serve and sales. The focus is simple: capture high-intent users at the point of friction and convert them quickly through human-led engagement.
This is a build role. You’ll own the motion end-to-end, stand it up from zero, and prove it works. AI is core to how this gets built. Not as a layer on top, but embedded in targeting, routing, and execution from day one.
What You’ll Do
- Build and launch a scaled demand engine focused on conversion, not top-of-funnel
- Stand up inbound chat across high-intent surfaces (pricing, product, upgrade points) and optimise for speed and conversion
- Design and run outbound programs using propensity modelling to engage high-intent accounts not yet converting
- Own the full funnel from first touch to conversion, with clear accountability for pipeline and ARR
- Work directly with SMB reps to drive high-velocity conversion
- Partner with Marketing Ops to build routing, enrichment, and automation workflows with AI embedded throughout
- Define and implement attribution and incrementality frameworks from day one
- Build dashboards that clearly show impact vs existing channels
- Rapidly test, iterate, and improve performance based on real conversion data
What You’ll Need
- Proven experience building and operating demand or growth motions from scratch
- Strong execution instinct: you move quickly and get things live without waiting for perfect conditions
- Deep understanding of conversion, funnel mechanics, routing, and attribution
- Experience working directly with sales teams in high-velocity environments
- A practical approach to AI:
- You integrate AI into workflows that others can use
- You use AI to improve targeting, routing, and decision-making
- You apply judgement and don’t rely on AI outputs blindly
- Strong analytical mindset with the ability to translate data into action quickly
- Comfortable operating across strategy and execution at the same time
- Experience working cross-functionally with Sales, Marketing Ops, and Product
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What's In It For You
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board.
About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check Out More About Life At Miro:
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.
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How we hire
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Recruiter Screen
A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro.
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Hiring Manager
The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes.
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Skill Assessment
An interactive presentation to see your skills in action, based around a particular case study or business problem.
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Meet the Team
Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture.
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Leadership Round
Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro.
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