Scrap Car Comparison
Head of SEO
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Head of SEO
£80,000–£120,000 + Performance Related Annual Bonus
Remote or Hybrid – Tangmere, West Sussex
About Us
We are the clear market leader in our sector and one of the fastest-growing car buying companies in the world. In the UK, we generate around 150,000 customer enquiries every month and facilitate the purchase of thousands of vehicles through our high-traffic websites and nationwide operations. We have now launched across the United States, with multiple states already operational and an ambitious plan to expand nationwide.
Our rapid expansion and success have been driven by outstanding people, a strong culture, and our ability to lean into the advantages of cutting-edge technology. We are not a speculative start-up. We have been established for over 15 years, are highly profitable, and have achieved this scale without external funding.
Our target is bold: we are working towards a billion-dollar valuation within the next 5 years. Along the way, we want our growth to make a positive difference to others. We have already donated over £1 million to various charities.
The Role
As Head of SEO at Scrap Car Comparison, you will take ownership of the organic growth strategy across several high-volume lead-generation websites.
This is a senior and highly hands-on role. We are looking for someone who has already demonstrated that they can deliver significant, measurable organic growth in a competitive online market, ideally within a high-volume lead-generation, marketplace, automotive or comparable consumer business.
We aren't looking for someone who can simply manage agencies, produce strategies or oversee an SEO team. We want someone who can personally identify where the biggest opportunities lie, turn those opportunities into a clear plan and work with our internal teams and external partners to deliver substantial improvements in organic traffic, enquiries and ultimately revenue.
You will join an established marketing operation including PPC, CRO, Digital PR & Outreach specialists and 4 creative content writers, with access to our Product, Development and Data teams.
Your Mission
- Deliver substantial organic growth: Develop and execute an SEO strategy capable of materially increasing qualified organic traffic, customer enquiries and revenue.
- Own SEO performance: Take responsibility for organic performance across our websites, identifying the biggest opportunities and prioritising activity according to commercial impact.
- Remain hands-on: Personally investigate performance, technical issues, competitors, rankings, content, links and opportunities rather than relying solely on agencies or other team members.
- Drive technical SEO: Work closely with our Development and Product teams to identify and implement technical improvements across large, high-traffic websites.
- Build authority: Develop effective link-building, Digital PR and content strategies that strengthen our authority in highly competitive search markets.
- Lead external partners: Manage and challenge SEO agencies, link builders, CRO companies and other specialist partners where they can add value.
- Prepare for the future of search: Ensure our strategy evolves alongside changes in Google, AI-powered search, LLMs and the way consumers discover businesses online.
- Measure commercial impact: Use data to understand what is working and translate SEO performance into customer enquiries, conversions and revenue.
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Key Responsibilities
- Develop and execute the overall SEO strategy across multiple lead-generation websites.
- Conduct detailed keyword, competitor and market analysis to identify major growth opportunities.
- Lead technical SEO analysis and work directly with developers to implement improvements.
- Implement on-page and off-page SEO best practices.
- Optimise website structure, internal linking, content, metadata and other key ranking factors.
- Develop and execute sophisticated link-building and authority-building strategies.
- Work closely with Digital PR and content teams to maximise the SEO impact of their activity.
- Manage relationships with CRO companies, link builders and specialist marketing agencies.
- Monitor and analyse performance using Google Search Console, GA4, Ahrefs, SEMrush and other relevant SEO tools.
- Identify algorithm changes, emerging opportunities and potential threats to organic performance.
- Develop our approach to AI search, LLM visibility and emerging search platforms.
- Provide clear recommendations to Product, Development, Content and senior management.
- Establish meaningful SEO KPIs and regularly report on progress, commercial impact and future opportunities.
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What We Are Looking For
The most important requirement is a proven track record of delivering substantial SEO growth.
We are particularly interested in candidates who can demonstrate that they have:
- Delivered significant increases in organic traffic, leads or revenue for substantial websites.
- Worked successfully in highly competitive search markets, ideally involving high-volume consumer lead generation, marketplaces, automotive or comparable online businesses.
- Personally developed and executed SEO strategies rather than simply managing agencies or teams.
- Strong technical SEO knowledge and experience working directly with developers.
- Excellent knowledge of Google Search Console, GA4, Ahrefs, SEMrush and other leading SEO tools.
- Strong understanding of content strategy, site architecture, internal linking and link acquisition.
- A commercial mindset and the ability to prioritise SEO activity according to its likely impact on enquiries and revenue.
- Strong analytical skills and the ability to turn complex data into clear actions.
- Up-to-date knowledge of Google algorithms, AI search, LLM visibility and the rapidly changing search landscape.
- The confidence and experience to challenge existing approaches and recommend significant changes where necessary.
Most importantly, during the recruitment process we will want to understand what you have personally achieved: the websites you have worked on, the scale of the challenge, what you changed and the measurable impact it had on organic traffic, leads and revenue.
Salary & Location
£80,000–£120,000 depending on experience and proven track record, plus Performance Related Annual Bonus.
Working Monday to Friday, 9am to 5.30pm, this role can be fully remote within the UK or hybrid from our Chichester offices in Tangmere, West Sussex.
Benefits and Perks
- Company pension package.
- Wellbeing and employee support programme.
- Discounted gym memberships and on-demand GP service.
- Retail and leisure discounts across major brands.
- Regular team events, summer and Christmas parties.
- Free food Fridays and fresh fruit available for staff working on site.
- Free on-site parking.
- Discounted garage services for vehicle owners.
- Counselling and financial assistance helplines.
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