MagnetIX
Head Of Social Media
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Head of Social Media
London | Full-time, permanent
Magnetix is proud to partner with one of the most respected names in beauty, a brand built on genuine artistry, decades of expertise, and a loyal global community who trust its taste completely. As the brand enters its next exciting phase of growth, we're looking for a Head of Social Media who lives and breathes this world: someone who loves beauty, understands why a colour story or a technique matters, and wants to help that passion connect with people across every platform, Instagram, TikTok and YouTube, through to Facebook, Reddit, Redbook and whatever comes next.
The role
This role blends creative and strategic ownership of the brand's content world with genuinely hands-on craft. You'll work in close, daily partnership with the brand's Creative Director, helping bring her vision to life across four pillars, long-form editorial, fast-moving social, elevated brand and product storytelling, and paid, while also personally shaping, creating and posting content yourself.
It's a role with a real and rewarding nuance. The Creative Director is also the face of the brand, so this isn't about carving out your own creative identity, it's about a deep, genuine appreciation for someone else's artistry, and the skill to bring it to life with consistency, care and craft, whether that's a quarterly campaign or today's Reel. You'll move comfortably between calm, considered planning and fast, instinctive, in-the-moment execution and you'll know when a decision needs the Creative Director's eye, rather than assuming.
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You'll be supported by a freelance content creator and a researcher, whose work you'll guide and shape.
What you'll be doing
- Collaborate closely with the Creative Director to bring her vision to life across all four content pillars
- Own the monthly and quarterly content planning process, including production scheduling and review
- Lead the weekly team catch-up and monthly planning cycle, keeping everyone aligned and inspired
- Write and deliver the weekly organic social brief, and personally create or commission content across every platform
- Guide and support a freelance content creator and a researcher, helping shape their work to the brief
- Stay close to trends and culture, and know when and how the brand should join the conversation
- Spot opportunities to give long-form or brand content a second life across other pillars
- Bring performance insight back into planning, so every decision is grounded in what the community actually responds to
- Champion consistency and quality across every piece of content, every platform, every time
What we're looking for
Essential
- A genuine passion for beauty and make-up — you understand technique, texture and trends, and why they matter to the people who follow this brand
- Experience in a content, editorial or creative role within beauty, fashion, luxury or a closely adjacent world
- Experience working within a founder-led business, ideally one going through an exciting period of growth
- A track record of shaping content strategy across multiple channels, working closely with a founder or creative lead
- Genuine, current, hands-on experience creating content across YouTube, Instagram and TikTok — a portfolio of platform-native work you made or directed yourself
- Confident, current video editing skills, with the ability to cut a Reel or TikTok quickly and beautifully
- Experience guiding freelance creators, researchers or similar support roles
- Warm, clear communication, the ability to turn creative direction into a brief people love working from, and to write captions, hooks and scripts with real personality
- Comfort moving between big-picture planning and rolling your sleeves up day to day
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Highly desirable
- Experience working directly alongside a founder or creative director who is the face of their brand
- Experience adapting organic content for paid media, cutdowns, hook variations, performance creative
- Confidence using analytics to inform creative decisions
- A true eye for detail, you notice when something looks slightly off, and you care enough to fix it
Salary: £65,000–£80,000 depending on experience, plus benefits
This is a confidential search. For further information, please contact Magnetix.
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