Head of Social Media

Location: Westminster, London
Salary: Competitive
Reporting to: Executive Editor

The Role

Reform UK is seeking an outstanding Head of Social Media to take ownership of the party's institutional social channels and build a centralised, high-performing social operation from its Westminster headquarters. This is a senior role responsible for delivering high-quality, high-impact output across multiple platforms, seven days a week.

The Head of Social Media will own strategy, daily commissioning, platform roles, formats, publishing cadence, access controls, and performance across Reform UK-branded accounts. The role will work closely with Website and Video colleagues so every major story, programme, and political moment is distributed natively for each platform rather than simply cross-posted.

What you'll do

• Own the brand social strategy and seven-day operation
• Lead, inspire, and develop Reform UK's central Brand Social Media team, setting clear platform ownership, standards, responsibilities, and ambitious performance KPIs.
• Own the institutional social strategy across Facebook, X, TikTok, Instagram, YouTube social surfaces, and other relevant platforms, defining the distinct role of each channel.
• Establish a disciplined seven-day publishing model with strong rotas, handovers, weekend coverage, rapid-response capability, and clear escalation routes.

Key Responsibilities

• Develop platform-native formats that grow reach and engagement
• Build a distinctive mix of vertical video, graphics, explainers, reactions, text formats, clips, live treatments, and repeatable franchises suited to each platform.
• Ensure Reform UK's strongest original reporting, long-form video, speeches, and events are adapted natively for social rather than simply posted in the same form everywhere.
• Balance rapid reaction and high-emotion content with authority, proof, utility, hope, and participation so the social mix is effective beyond the existing base.
• Continuously test hooks, copy, captions, lengths, formats, posting times, sequencing, and creative treatments, scaling what repeatedly works.
• Maintain strong publishing discipline around major political moments so social teams are prepared before events, fast during them, and systematic in extracting value afterward.
• Build one centralised and highly organised social team
• Create clear ownership for every institutional account, access level, shift, and recurring format, eliminating duplication and informal gatekeeping.
• Maintain a shared social calendar linked to the wider content grid so website, video, events, and campaigns can plan distribution together.
• Develop rotas, handovers, and service levels that allow consistent 7am-to-10pm coverage and meaningful weekend output without requiring constant senior intervention.
• Recruit, coach, and develop strong social producers, giving clear feedback on judgement, craft, platform understanding, and performance.
• Coordinate the wider Reform UK social ecosystem
• Coordinate - rather than duplicate - the activity of Reform UK's institutional accounts and key political figures, preserving authentic voices while improving planned amplification.
• Develop practical guidance for senior figures, regions, branches, and authorised users on platform-native posting, timing, amplification, account security, and avoiding unnecessary duplication.
• Work with Communications and Campaigns on launches and moments where coordinated distribution can increase impact while keeping the brand accounts distinctive and audience-led.
• Maintain strong access controls, documented administrators, two-factor authentication, offboarding, and recovery processes across institutional social assets.
• Turn reach into owned relationships and action
• Use social primarily as a native reach and engagement engine while creating deliberate routes into the website, email, ReformGo, membership, events, and other high-intent actions.
• Work with product and data colleagues to understand which social formats and platforms generate not only views but repeat users, sign-ups, and measurable downstream behavior.
• Support member and supporter amplification through clear, low-friction assets and calls to action without turning every social post into a link or conversion message.
• Performance and Leadership:
• Own performance against reach, non-follower reach, engagement, video completion, follower growth, shares, traffic, and other agreed platform-specific KPIs.
• Use dashboards and weekly reviews to identify what is working by format, topic, platform, account, and audience segment and change the content plan accordingly.
• Be an outstanding communicator with the confidence to work effectively with the Executive Editor, senior political figures, Website, Video, Communications, Campaigns, Operations, and external partners.
• Maintain comprehensive understanding of legal and compliance requirements relevant to social publishing, including defamation, contempt, copyright, privacy, election rules, and platform policies.
• Create clear approval and escalation rules so routine content can move quickly while sensitive claims, footage, or tactical shifts receive appropriate review.