KinFitz & Co.
Head of Social Media - Relocate to Dubai
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Overview
Are you a social-first storyteller who knows how to turn a feed into a community and a community into commercial results?
A fast growing, globally recognised retail and lifestyle brand is looking for a Head of Social Media to lead its social strategy across multiple markets. The brand sits at the intersection of premium product, culture and community, with a strong visual identity and a highly engaged following, and is now looking to scale that presence further as it expands into new markets.
This is not a role where you sit back and approve content from a distance. You will be expected to shape the creative direction, work hands on with creators and content teams, and be genuinely close to the day to day of what gets posted and why. If you want a purely strategic seat removed from execution, this is not that role.
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What's in it for you
- Genuine ownership over social strategy for a brand with real cultural relevance and a passionate existing community
- Direct access to senior leadership and real influence over brand direction
- The chance to build and scale a social function as the brand enters new markets
- Competitive compensation, to be confirmed
What you'll be doing
- Owning social strategy and content direction across all major platforms
- Leading a team and working closely with creative, PR and influencer partners
- Building and scaling community engagement and brand advocacy
- Identifying cultural moments and trends and translating them into timely, on brand content
- Partnering with commercial teams to ensure social activity supports broader growth and retail objectives
- Overseeing content calendars, campaign planning and performance reporting
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What we need
- Significant experience leading social media strategy for a consumer facing, lifestyle or retail brand
- A strong eye for visual storytelling and brand aesthetics
- Experience building and leading a social or content team
- A track record of growing engaged, loyal communities at scale
- Comfort working in a fast moving, culturally attuned environment
- Based in or open to relocating to UAE
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