SUMO
Head of Social Production & Content
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Head of Social Production & Content
Location: London — Hybrid
Salary: £80,000+ DOE, plus performance bonus
Reports to: Directors
About the Business
We are working with one of the UK’s leading talent management businesses, representing some of the country’s most recognised personalities across television, entertainment, sport, and digital media. As the creator economy continues to develop, the business is expanding beyond traditional talent management and brand partnerships. Its ambition is to help creators build scalable businesses, valuable intellectual property, and sustainable, recurring revenue streams.
To support this growth, the business is launching a dedicated Ventures Division and is looking for an entrepreneurial Head of Ventures to build and lead it.
The Role
This is a senior commercial leadership position for someone who understands how to turn creators, audiences, and ideas into successful businesses.
- Working closely with the Directors, Talent Agents, and Commercial Team, you will identify and develop new venture opportunities across consumer products, media, publishing, memberships, subscriptions, licensing, commerce, and live experiences.
- You will take ownership of opportunities from initial concept and commercial assessment through to launch, growth, and performance management.
- You will also establish the strategy, partnerships, systems, and operating model required to build a successful Ventures Division.
This is not a traditional social media, marketing, or talent management role. It requires a commercially focused leader with a proven track record of launching and scaling creator-led ventures, digital brands, or new business initiatives.
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Key Responsibilities
- Build and lead the Ventures Division, establishing its strategy, commercial model, processes, and long-term growth plan.
- Identify, evaluate, and launch creator-led ventures across consumer brands, e-commerce, subscriptions, memberships, digital products, publishing, podcasts, YouTube channels, live experiences, and joint ventures.
- Develop commercially scalable intellectual property, including creator brands, media formats, podcast concepts, digital series, products, and licensing opportunities.
- Lead projects from opportunity assessment and business planning through to product development, launch, growth, and commercial optimization.
- Create long-term growth strategies for talent, focused on audience ownership, recurring revenue, product development, licensing, equity opportunities, and enterprise value.
- Develop platform and monetization strategies across social media, video, podcast, publishing, and community platforms.
- Use audience, platform, and commercial data to identify opportunities, assess performance, and guide investment decisions.
- Build relationships with investors, production companies, publishers, technology providers, manufacturers, retailers, distributors, and licensing partners.
- Negotiate commercial agreements, strategic partnerships, joint ventures, and revenue-sharing models.
- Work with the Directors and senior leadership team to identify new opportunities and build scalable revenue streams across the business.
Essential Experience
The successful candidate will have:
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- Extensive experience building creator businesses, digital brands, consumer ventures, or commercially successful new business initiatives.
- A proven track record of taking ventures from initial concept through to launch and commercial growth.
- Strong knowledge of the creator economy and the commercial opportunities available to talent beyond traditional brand partnerships.
- Experience developing intellectual property, products, subscriptions, licensing opportunities, or direct-to-consumer businesses.
- A strong understanding of audience growth, engagement, and monetization across digital platforms.
- Experience building commercial partnerships and negotiating with senior stakeholders, investors, suppliers, or distribution partners.
- Confidence developing business cases, revenue models, forecasts, and performance reports.
- The ability to work directly with high-profile talent and translate their audience, expertise, and personal brand into viable commercial opportunities.
Platform and Commercial Expertise
The successful candidate should understand how creators build and monetize audiences across platforms such as:
- YouTube, Instagram, TikTok, Facebook, Snapchat, LinkedIn, X, Threads, and Pinterest
- Spotify, Apple Podcasts, and YouTube Podcasts
- Substack, Patreon, and Discord
- E-commerce, affiliate marketing, social commerce, and subscription platforms
You should be able to identify the most suitable platforms, products, and commercial models for each creator rather than applying the same approach across the entire talent roster.
If this sounds like you - we'd love to hear from you.
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