Zachary Daniels
Head of Store Visual Merchandising
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Head of Store Visual Merchandising | Flagship Fashion Store
Central London | £45,000 + Bonus + Benefits
Are you an experienced Visual Merchandising Manager, Senior Visual Merchandiser, or Head of Store VM looking for your next challenge within a leading fashion retailer?
We're recruiting for a Head of Store Visual Merchandising to be based within a high-profile flagship store in Central London.
This is a hands-on, store-based leadership role, responsible for the visual presentation, customer experience, and commercial performance of the flagship. You'll lead and develop a talented in-store VM team, bringing the brand to life across the shop floor, windows, and key customer touchpoints.
This is not a Head Office-based visual merchandising role. We're looking for someone who enjoys being on the shop floor, working closely with the wider store leadership team, and using commercial insight to continually improve the customer experience.
The Role
As Head of Store Visual Merchandising, you'll take ownership of the day-to-day visual direction of the flagship store, ensuring it consistently reflects the brand while delivering strong commercial results.
- Lead, coach, and inspire the in-store Visual Merchandising team, working closely with the Store Manager and wider retail leadership to deliver seasonal campaigns, launches, and key commercial initiatives.
Key Responsibilities
- Lead and inspire the in-store Visual Merchandising team, setting high standards and developing the team.
- Own the visual presentation and execution of the flagship store, ensuring the brand comes to life across every area.
- Deliver windows, displays, product presentations, and seasonal campaigns to an exceptional standard.
- Work closely with the Store Manager and wider retail team to ensure VM activity supports commercial priorities.
- Use sales performance, customer behavior, and KPIs to inform product placement, layouts, and visual decisions.
- Lead seasonal launches, promotional activity, and new product drops within the store.
- Conduct regular floor walks and continually identify opportunities to improve the customer journey and commercial performance.
- Keep the store visually fresh, relevant, and aligned to current fashion and retail trends.
- Coach the wider store team on visual standards and ensure consistency across the customer journey.
- Support wider projects including new store openings, refits, relocations, and concept launches where required.
- Work collaboratively with Head Office teams including Buying, Merchandising, Marketing, and Retail Operations.
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About You
You'll be an experienced store-based Visual Merchandising leader with a genuine passion for fashion retail and a strong understanding of how great VM can influence customer experience and sales.
You'll ideally have:
- Experience as a Head of Store VM, Visual Merchandising Manager, Senior Visual Merchandiser, or similar.
- Strong experience leading and developing an in-store VM team.
- A proven track record of working within a large-format, flagship, or high-profile retail environment.
- A strong commercial mindset, with the ability to use sales data and KPIs to influence visual decisions.
- Excellent organization and planning skills within a fast-paced retail environment.
- A passion for fashion, trends, customer experience, and outstanding store standards.
- The confidence to work collaboratively with Store Managers, Retail Directors, and Head Office teams.
- Experience within fashion, premium, lifestyle, or trend-led retail.
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What's on Offer
- Salary up to £45,000
- Performance bonus
- Excellent benefits package
- Career progression with a growing fashion retailer
- The opportunity to lead VM within a high-profile Central London flagship store
- A hands-on role with real ownership of the store's visual identity and customer experience
- Collaborative and creative retail environment
If you're an ambitious Visual Merchandising leader who loves being on the shop floor and wants to take ownership of a flagship store, we'd love to hear from you.
Apply today with your most up-to-date CV.
Head of Store Visual Merchandising | Head of Store VM | Visual Merchandising Manager | Senior Visual Merchandiser | Flagship Store | Fashion Retail | Central London | £45,000 + Bonus + Benefits
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