TIS
Head of Strategic Marketing (m/f/d)
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The Role
We are looking for a Head of Strategic Marketing to lead and unify TIS's Content, Brand, and Product Marketing functions. This is a hands-on leadership role for someone who can set strategic direction while staying close to execution — building the narrative, positioning, and go-to-market motion that supports TIS's growth across Payments, Cash Forecasting, and Platform. The ideal candidate has a strong product marketing background and understands how to translate complex, technical B2B fintech products into compelling market positioning, content, and sales enablement.
You will own the strategic marketing agenda end-to-end: competitive positioning, ICP and messaging frameworks, brand consistency, and the content engine that brings it all to life — while managing and developing a small, senior team.
- 10+ years in B2B SaaS/fintech marketing, with meaningful experience in Product Marketing (strongly preferred)
- Track record owning brand, content, and/or product marketing functions, ideally across more than one of these disciplines
- Experience building or scaling GTM strategy, ICP frameworks, and competitive positioning for complex, technical products
- People leadership experience — able to manage, develop, and advocate for a small senior team
- Strong cross-functional collaborator, comfortable partnering with Product, Sales, and executive stakeholders
- Excellent written and verbal communication skills; fluent in English
- Experience in payments, treasury, or adjacent fintech/B2B SaaS categories is a strong plus
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Product Marketing & GTM Strategy
- Own product positioning, messaging, and competitive intelligence across TIS's product lines (Payments, Cash Forecasting, Platform)
- Develop and maintain ICP frameworks, buyer personas, and market/product tiering to sharpen go-to-market focus
- Partner with Product and Sales leadership on launches, sales enablement, and win/loss and competitive analysis
- Build the business case and roadmap for the PMM function's continued growth
Brand
- Own brand strategy, voice, and visual identity consistency across all customer-facing touchpoints
- Lead brand evolution initiatives in partnership with external creative/content agencies
- Ensure brand and narrative consistency across web, product marketing, and content
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Content Marketing
- Set the strategic direction for content marketing, ensuring it supports pipeline, brand, and product narratives
- Oversee thought leadership, campaigns, and content operations across the funnel
- Ensure content output ladders up to positioning and messaging frameworks owned by product marketing
Leadership & Cross-Functional Partnership
- Lead, coach, and grow a team spanning Content, Brand, and Product Marketing
- Act as a strategic partner to the CMO, CPO, and RevOps on GTM planning and execution
- Represent Strategic Marketing in cross-functional forums, including Product, Sales, and executive leadership
Outcomes
- A unified strategic marketing narrative connecting brand, content, and product positioning
- A high-performing, well-supported team across Content, Brand, and Product Marketing
- Sales and Product regard Strategic Marketing as a trusted strategic partner, not just a service function
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