Birmingham Airport
Head of Surface Access and Digital Revenue
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The Head of Commercial Surface Access & Digital Revenue
The Head of Commercial Surface Access & Digital Revenue is a newly created senior leadership role responsible for commercialising surface access and transforming Birmingham Airport’s car parking and digital revenue performance. You will lead a new business unit from the ground up, overseeing around £50m in revenue across pricing, revenue management, e-commerce, distribution and trading. This role blends strategic thinking with hands-on commercial delivery and offers the opportunity to reshape our parking business and build a leading digital product proposition.
Lead the development, growth and optimisation of all commercial surface access and digital parking revenue streams, building a new team and delivering a step-change in performance.
Key Responsibilities
- Team leadership - Build and lead a new team covering all elements of the car park and ancillary revenue portfolio, including revenue management, trading, e-commerce, distribution, SEO and PPC.
- Pricing & revenue strategy - Define pricing and revenue management strategies and establish trading processes to maximise commercial returns.
- Performance culture - Promote a performance-driven culture within the team and embed it across the wider commercial function, working with peers to drive revenue through digital channels.
- Executive reporting - Build clear, concise reporting to inform ExCo of parking performance and required actions.
- Digital optimisation - Review and optimise go-to-market strategies, outlining the optimum digital solutions to better penetrate the parking market.
- Product & market development - Undertake a strategic review of surface access modes, developing a 5-year plan to improve product, pricing and catchment penetration; work with the CCO and senior leaders to define future product expansion.
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Experience Required
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- Senior revenue leadership within a fast-paced commercial environment, ideally with exposure to car park digital booking engines and airport surface access.
- Commercial transformation including experience leading significant change programmes.
- Contract negotiation with transport operators and external partners.
- Analytical capability with strong revenue management leadership skills.
- Pricing & product strategy with deep understanding of core revenue management principles.
- Senior stakeholder communication including experience presenting to Board and ExCo.
Qualifications
- A degree in Finance, Economics, or Data Analytics is beneficial.
If you’re excited by the opportunity to shape a new commercial function, build a high-performing team and deliver transformational revenue growth, apply today and help us redefine the future of surface access at Birmingham Airport.
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