Head of Technical Sales - Power Distribution

About the Role

This is an exciting opportunity to join an expanding organisation within the electrical power distribution sector. The business is a recognised manufacturer and supplier of electrical power distribution equipment, with a strong reputation for innovation, energy efficiency, and sustainable technology solutions.

Key Responsibilities

• Create and implement strategic sales plans to achieve business objectives across distribution and power transformer product ranges.
• Support Regional and National Sales Managers in generating leads, progressing opportunities and securing new business.
• Review and agree customer visit plans.
• Promote and drive effective CRM utilisation across the sales team.
• Take ownership of sales order targets, pipeline management and KPI delivery.
• Utilise market and business data to forecast orders and set performance goals.
• Develop and maintain senior-level relationships with key customers, negotiating and closing major contracts.
• Identify opportunities to grow market share and penetrate new markets.
• Foster collaboration between sales, engineering, marketing and commercial functions.
• Build strategic customer relationships to identify future sales opportunities and long-term partnerships.
• Refocus and align team activities to meet evolving business priorities and sales targets.
• Develop and implement new sales initiatives, programmes and strategies.
• Ensure adherence to agreed sales processes.
• Produce monthly sales performance reports for senior leadership.
• Remove barriers to winning new business.
• Monitor and review strategic account plans.
• Ensure timely follow-up of marketing-generated leads.
• Lead regular sales meetings, sharing information and managing feedback.
• Chair and participate in relevant sales meetings, providing direction and support.
• Act as a proactive problem solver and prioritise business-critical challenges.
• Monitor competitor activity, products and market developments.
• Attend and present at industry events, exhibitions and technical seminars across the UK and internationally where required.
• Direct line management responsibility for relevant sales personnel.
• Lead, mentor and develop team members.
• Clearly communicate business goals and individual responsibilities.
• Conduct regular one-to-one performance reviews.
• Establish accountability and ensure employees understand performance expectations.