PERSON SPECIFICATION

Experience & Knowledge

• Significant experience in a senior ticketing, box office or ticketing strategy role, ideally within a complex, high-volume customer-facing environment.
• Strong understanding of ticketing strategy, pricing, inventory management and sales optimisation.
• Proven experience using data and customer insight to drive commercial decisions and improve performance.
• Strong knowledge of ticketing systems, platforms and associated technologies, with the ability to identify opportunities for optimisation and innovation.
• Experience of developing forecasts, budgets, performance reports, dashboards and commercial analysis.
• Strong understanding of customer purchasing behaviour, audience segmentation and the factors that influence ticket sales and conversion.
• Experience working collaboratively with Marketing, Finance, Commercial and Operations teams to deliver shared organisational objectives.
• Experience of leading, developing and motivating a team within a fast-paced, performance-focused environment.
• Knowledge of relevant legal, financial, regulatory and data protection requirements relating to ticketing and customer data.

Skills & Abilities

• Highly analytical, with the ability to interpret complex data and translate it into clear, commercially focused insights and recommendations.
• Strong strategic thinker, able to move beyond day-to-day operations and identify long-term opportunities for growth, efficiency and revenue optimisation.
• Excellent numerical and financial skills, with the ability to understand performance drivers, identify trends and challenge assumptions.
• Strong reporting and presentation skills, with the ability to communicate data and insights effectively to senior leadership and stakeholders.
• Excellent organisational and planning skills, with the ability to manage multiple priorities and deliver against strategic objectives.
• Strong commercial awareness and an understanding of the balance between revenue generation, customer experience and organisational objectives.
• Confident decision-maker who can use evidence and insight to make informed recommendations and drive change.
• Strong stakeholder management and influencing skills, with the ability to build effective relationships across the organisation and with external partners.
• A proactive approach to continuous improvement, innovation and problem-solving.
• Strong leadership skills, with the ability to create a high-performing, collaborative and accountable team culture.
• Excellent attention to detail, particularly in relation to data accuracy, financial reporting and performance analysis.

Personal Qualities

• Strategic and forward-thinking, with the ability to anticipate trends and identify future opportunities.
• Commercially minded, with a strong focus on maximising performance and value.
• Data-led and curious, with a genuine interest in understanding what the data is telling us and why.
• Customer-focused, ensuring strategic and commercial decisions ultimately contribute to an excellent customer experience.
• Collaborative and influential, able to work effectively across departments and bring stakeholders together around shared objectives.
• Confident and credible, with the ability to challenge constructively and influence decision-making at senior level.
• Adaptable and innovative, comfortable working in a changing environment and embracing new technologies, systems and approaches.
• Results-focused, with a strong sense of ownership and accountability for delivering measurable outcomes.

GENERAL STATEMENT

Should an adequate number of applications be received prior to the closing date, Swansea City AFC reserve the right to remove this advert. Due to a high demand in applications the Club will be unable to respond to those applicants who have not been shortlisted for interview.

SAFEGUARDING & WELFARE

The Company is committed to safeguarding and promoting the welfare of children and young people involved in activities and events at the Company. As part of the Company’s recruitment and selection process any offers of work involving working in regulated activity with children are subject to a satisfactory enhanced DBS Disclosure and barred list check (depending on the level of supervision, frequency, and nature of contact with children). The Company may also conduct online searches of candidates who have been shortlisted as part of its safer recruitment procedures. Appropriate references will be required.

EQUALITY, DIVERSITY & INCLUSION STATEMENT

Swansea City AFC strives to ensure it provides an environment where everyone's rights, dignity and individual worth is respected and takes a zero-tolerance approach to any form of discrimination. Equal Opportunity is an integral part of our recruitment and selection process, and we welcome applications from all individuals who feel they meet the core requirements of the role. We are particularly encouraging applications from women, disabled people and individuals from diverse ethnic communities who are currently under-represented within the organisation.