TikTok
Head of Trading Europe & Israel - GBS
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Responsibilities
TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.
Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.
You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.
This is a regional leadership role including managing a team of local trading leads. The role is critical in defining how agencies work commercially with TikTok with accountability to high impact results and execution. The EUI trading team are experts in commercial strategy, negotiation and execution across both agencies, direct clients and sit at the heart of GBS, collaborating across all areas of the TikTok. You will be the ambassador and foster key relationships with commercial/tradng agency stakeholders at a senior level. The role involves building upon successful trading across the region, evolving and driving TikTok's trading approach. You will be responsible for leading trading leads that reside in their local markets and work in conjunction to ensure regional priorities and TikTok's overall commercial approach is met. You will set clear expectations and goals and ensure growth in all areas continues to scale. The successful candidate must possess strong senior trading relationships in agencies across EUI and be recognised as a successful deal maker and ownership/management of a significant deal portfolio.
Responsibilities:
- Partnering cross functionally fostering alignment with MSO, trading leads, GA&A agency leads and directors, sales teams and core XFN partners (Finance, Legal, Marketing, Marketing Science & rPCS).
- Contribute and drive strategic direction for agency deal policies with MSO teams globally and regionally. Translate trading policies into actionable trading strategy & insights for local markets.
- Ensure alignment of MSO strategic guidance for trading deals in collaboration with trading leads and facilitate escalations for resolution.
- Accountability for execution of trading deals across the region including consideration of targets and budget goals.
- Drive excellence in adherence of trading operations and delivery overall for all markets and bring needs and asks to MSO to drive optimal ways of working. (i.e systems & reporting & AI advancements).
- Be the key contact on all trading matters at a regional and, in instance, global level (and local escalations).
- Represent trading at senior level forums with agency clients and conduct QBRs and other meetings as required, be the first port of call for all trading matters and relay and disseminate information internally to stakeholders.
- Management and negotiation of commercial legal frameworks with agencies as required.
- Continue to evolve TikTok's trading approach inclusive of understanding agency dynamics, identifying new opportunities to support strategy direction.
- Drive trading education and updates internally to all sales and XFN teams.
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Qualifications
Minimum Qualifications:
- 10+ years experience in EMEA regional or global trading/commercial leadership role either at media vendor, platform or agency side with deep understanding specifically of agency commercial ecosystem and trading models.
- Proven experience in execution of and strong understanding of driving deals and revenue growth (multiple market experience preferred).
- Strong network within Big5 HoldCos/large independent agencies at commercial C-Level (and agency heads preferred), especially at European level (Global level is an added bonus).
- Ability to galvanise and inspire teams in complex matrix and high level of stakeholders with exceptional communication and influencing skills.
- A high degree of proactivity, strong desire and demonstration in leading problem solving, can impact change and optimise trading for agencies and TikTok as priorities evolve.
- Highly confident, effective, organised and can negotiate at the most senior level and strong analytical skills and attention to detail to translate data into decisions to drive commercial actions.
- Ability and willingness to travel as required.
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Preferred Qualifications:
- Strong technical ability, adoption of internal tools and systems to aid day to day operations and decision making.
- Excel and thrive in an entrepreneurial, ambiguous and fast paced environment.
- Entrepreneurial mindset with the ability to work through ambiguity, identify opportunities quickly, and turn ideas into action.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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